01-Business and finance

ANZSCO 2251Skill level 1Business and finance

Marketing officer

Plan and execute marketing campaigns across digital, print and event channels.

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Salary

Cited figures only: median full-time weekly earnings for the ANZSCO unit group Advertising and Marketing Professionals (2251) from Your Career (Jobs and Skills Australia), and where available the QILT graduate starting salary for the matching study area.

Figure	AUD	Source
Median full-time weekly earnings	$1803	Your Career (2026-09-23)
Graduate starting salary	$74,000	QILT (2026-08-31)

How far does this stretch in each city?

Jobs, demand and who does this work

Figures for the ANZSCO occupation Marketing Specialist (225113), the closest official match for marketing officer, from Your Career (Jobs and Skills Australia data, sourced 2026-09-23).

People employed: 71,700
Future demand: Strong
Work full-time: 76%
Average full-time hours: 42 a week
Women: 62%
Median age: 35

Where the jobs are (share of workers)

NSW	40.4%
VIC	30.2%
QLD	16%
WA	6.6%
SA	4.6%
TAS	0.8%
ACT	1%
NT	0.3%

Highest qualification held by workers

Postgraduate qualification	18.6%
Bachelor degree	51.9%
Diploma or advanced diploma	9.8%
Certificate I-IV	4.8%
Year 12	10%
Below Year 12	2.2%

What a marketing officer actually does

Marketing officers run the operational side of marketing campaigns across digital, print, event and partnership channels. A typical day starts with checking inboxes, campaign analytics and the content calendar. The middle of the day usually involves coordinating designers, copywriters or agency partners, drafting email and social content, and setting up assets in the CMS. Afternoons go to event planning, sponsorship outreach, and reporting on the previous campaign. Most roles are 38-40 hours a week, often hybrid one to two days from home. Workload peaks ahead of large product launches, trade shows, EOFY and back-to-school. In smaller businesses you'll wear several hats; in larger employers you'll specialise more narrowly into brand, content or digital.

Typical tasks

Brief creative and media partners.
Manage social and content calendars.
Track campaign performance against KPIs.

Skills you'll use

Briefing creative and media partners
Content writing for social, email and web
Email and social-media platforms (Mailchimp, HubSpot, Meta Business Suite)
Basic graphic design tools (Canva and entry-level Adobe)
Microsoft Excel for budget tracking and reporting
Project coordination across designers, agencies and stakeholders
Reading analytics dashboards and reporting against KPIs

How to become one

1Finish Year 12 with English; Maths Standard is enough for most marketing degrees
2Complete a Bachelor of Business or Bachelor of Marketing, or a Bachelor of Communications with a marketing major (3 years); a Diploma of Marketing and Communications through TAFE is an alternative pathway
3Build a portfolio of real work through internships, casual marketing roles, or running marketing for a community group or small business while studying
4Apply for marketing officer, marketing coordinator or marketing assistant roles; agencies provide a fast learning curve early in your career
5Consider further professional development through the Australian Marketing Institute (AMI) or vendor certifications as you specialise

Where you can work

In-house marketing teams across retail, FMCG, finance and tech
Full-service, content and PR agencies
Universities, TAFEs and schools
Federal, state and local government communications teams
Not-for-profits, charities and member associations
Property and real-estate marketing teams
Self-employed freelance or solo consulting practice

Career progression

Typical stages and roles. Years of experience are a rough guide; pay at each stage depends on the employer, award or agreement.

Marketing coordinator
0-3 years
Typical roles: Marketing coordinator, Marketing assistant, Communications officer
Marketing officer / specialist
3-6 years
Typical roles: Marketing officer, Brand specialist, Communications adviser
Marketing manager
7-12 years
Typical roles: Marketing manager, Brand manager, Senior marketing manager
Head of marketing / CMO
12+ years
Typical roles: Head of marketing, Director, marketing, Chief Marketing Officer

Is this for you?

This might not suit you if

You want to work purely with numbers, with no creative production
You dislike presenting your work in front of stakeholders
You hate revising copy or creative based on someone else's notes
You want a strict 9-to-5 with no campaign-launch crunch

Ways in

Uni and TAFE routes for marketing officer. We only list pathways that actually lead to this occupation.

University

Bachelor degrees that lead to this career.

TAFE / VET

Nationally accredited Certificate and Diploma qualifications.

Diploma of Marketing and Communication
AQF 5 - BSB50620

Sources

ExamExplained does not publish predictive salary figures. For current Australian earnings data check Your Career (yourcareer.gov.au) directly. Career classifications follow the ABS ANZSCO 2022 release.