Bachelor of Business
at James Cook University, Queensland.
A three-year business degree at Townsville (ranks shown), Cairns (61.10 in 2026), Brisbane and online, focused on sustainable business in the tropics. No prerequisites; English and Mathematical Methods (Units 3 and 4, C) are recommended.
Lowest selection rank
The lowest selection rank (LSR) is the lowest ATAR plus adjustment factors (equity, subject and regional bonuses) that received an offer to the JCU Bachelor of Business for that intake. Universities publish it in their admissions student profiles. Only intakes with a published figure are listed.
| Intake | Lowest selection rank | Source |
|---|---|---|
| 2026 | 59.10 | qtac.edu.au |
| 2025 | 61.70 | qtac.edu.au |
A lowest selection rank describes a past intake, not a guaranteed entry score. Check the current entry requirements on the official course page before you apply through QTAC.
Prerequisite Year 12 subjects
No formal Year 12 subject prerequisites; assumed knowledge may still apply.
What you will study
Foundation subjects cover accounting, economics, data management, management, business communication, consumer markets and business law. Majors vary by campus: at Townsville they are business intelligence and information systems, international business, human resources management, management, and marketing strategy and analytics; Cairns adds hospitality and tourism management and sports and events management. In the final year, students can work on a real project for an industry partner or intern within a business.
Career outcomes
- Graduates work as graduate analysts, marketing coordinators and HR officers across small-business and corporate employers.
- Common destinations include retail-banking graduate programmes, FMCG marketing rotations and management consulting boutiques.
- Many alumni progress into business development, brand management and operations leadership roles within five years.
Typical first jobs
- Graduate marketing or brand coordinator
- Human resources officer or talent coordinator
- Business analyst or operations graduate
- Tourism, hospitality or events coordinator in north Queensland
- Account manager in sales or B2B services
- Retail or hospitality assistant manager
- Small-business or family-business operations role
Graduate starting salary
$58,000 - $70,000 per year
Source: qilt.edu.au. Last reviewed 2026-05-24.
After graduation
Graduates work in management, marketing, HR and tourism roles across northern Australia and beyond, or continue to postgraduate business study.
Is this the right degree for you?
You probably thrive here if
- Students who enjoy teamwork and group projects
- People interested in how organisations are run and grown
- Strong communicators who like presenting ideas
- Self-starters who join clubs, case competitions and start-ups
- Students wanting flexible career options across industries
It is probably not for you if
- Students wanting deep technical accounting or finance training (consider the Bachelor of Commerce)
- Those who dislike group work and presentations
- People seeking a maths-heavy or lab-based degree
Careers this leads to
Australian career pathways that name this Bachelor of Business as an entry route. Each page shows uni, TAFE and apprenticeship alternatives.
Related courses at JCU
Sources
Course details are summarised by ExamExplained, not copied from the university. Confirm course content and selection ranks on the James Cook University website and on QTAC before applying.