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Business and Economics study scene
§-Undergraduate course
SABusiness and Economics3 yearsfull-time

Bachelor of Business

at The University of Adelaide, South Australia.

A general business management degree covering marketing, management, HR, entrepreneurship and supply-chain. Lighter on accounting and finance than a Bachelor of Commerce, with broader elective scope.

ATAR cutoff history

Published cutoff data for the The University of Adelaide Bachelor of Business. We never invent figures; entries marked "not published" mean the university or admissions centre has not released a verified cutoff for that intake.

Intake yearATAR cutoffAdmissions centre
2024ATAR cutoff not publishedSATAC
2023ATAR cutoff not publishedSATAC
2022ATAR cutoff not publishedSATAC

No verified cutoffs are available. Confirm the latest figure on the official SATAC cutoff release.

Prerequisite Year 12 subjects

Brush up on each prerequisite with our state-syllabus explainers and dot points.

What you will study

First year covers a broad business foundation: principles of management, marketing, introductory accounting and finance, business economics, business statistics and a professional-skills course. Adelaide pairs this with elective breadth so you can sample marketing, human-resource management, international business and entrepreneurship before committing. Second year is where you specialise into a major such as management, marketing, human-resource management, international business or innovation and entrepreneurship. Courses become more applied, built around live case studies, business simulations and team consulting briefs rather than heavy quantitative modelling. Third year is the capstone year on the North Terrace campus. Most students complete a strategic management capstone and an industry or consulting project, and many take an internship or business competition. Graduates target generalist graduate programs across SA employers, retailers and the not-for-profit sector.

Example first-year subjects

  • Principles of Management
  • Marketing Principles
  • Accounting for Business
  • Business Economics
  • Data and Business Decision Making
  • Professional Skills for Business

How you will be assessed

  • Group case-study reports and client-style presentations
  • Individual reflective and applied assignments
  • Business simulation exercises and team performance reports
  • Mid-semester tests and final exams in foundation courses
  • Capstone strategy or consulting project
  • Tutorial participation and peer assessment

Career outcomes

  • Graduates work as graduate analysts, marketing coordinators and HR officers across small-business and corporate employers.
  • Common destinations include retail-banking graduate programmes, FMCG marketing rotations and management consulting boutiques.
  • Many alumni progress into business development, brand management and operations leadership roles within five years.

Professional accreditation

  • AACSB accredited (where applicable)

Typical first jobs

  • Marketing or brand coordinator
  • Human-resources or recruitment officer
  • Business development or sales coordinator
  • Operations or supply-chain coordinator
  • Project or account coordinator in an agency
  • Graduate in a corporate or retail rotation program
  • Small-business or family-business manager

Graduate starting salary

$58,000 - $70,000 per year

Source: https://www.qilt.edu.au/surveys/graduate-outcomes-survey-(gos). Last reviewed 2026-05-24.

After graduation

Most graduates move directly into graduate or coordinator roles. Postgraduate options include the Master of Business Administration (after a few years of work), the Master of Marketing, the Master of Management and specialist masters in human-resource management or international business. Honours is available for strong students aiming at research or analytics-focused careers. Professional bodies such as the Australian Marketing Institute and the Australian HR Institute offer membership pathways.

Is this the right degree for you?

You probably thrive here if

  • Students who want a broad, flexible business education
  • People who enjoy teamwork, presentations and real-world briefs
  • Those interested in marketing, management or entrepreneurship
  • Students who prefer applied projects over heavy maths
  • Self-starters who network and pursue internships

It is probably not for you if

  • Students set on chartered accounting or quantitative finance (consider Commerce)
  • Those who dislike group work and presentations
  • People wanting a highly technical or lab-based degree
  • Students seeking a single regulated profession at graduation

Careers this leads to

Australian career pathways that name this Bachelor of Business as an entry route. Each page shows uni, TAFE and apprenticeship alternatives.

Related courses at Adelaide

Sources

Course details are summarised by ExamExplained, not copied from the university. Confirm course content and ATAR cutoffs on the The University of Adelaide handbook and on SATAC before applying. Page generated at https://examexplained.com.au/uni/adelaide/bachelor-of-business.

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