Bachelor of Business
at The University of Queensland, Queensland.
A general business management degree covering marketing, management, HR, entrepreneurship and supply-chain. Lighter on accounting and finance than a Bachelor of Commerce, with broader elective scope.
ATAR cutoff history
Published cutoff data for the The University of Queensland Bachelor of Business. We never invent figures; entries marked "not published" mean the university or admissions centre has not released a verified cutoff for that intake.
| Intake year | ATAR cutoff | Admissions centre |
|---|---|---|
| 2024 | ATAR cutoff not published | QTAC |
| 2023 | ATAR cutoff not published | QTAC |
| 2022 | ATAR cutoff not published | QTAC |
No verified cutoffs are available. Confirm the latest figure on the official QTAC cutoff release.
Prerequisite Year 12 subjects
Brush up on each prerequisite with our state-syllabus explainers and dot points.
What you will study
The UQ BBus is a three-year program taught from St Lucia. Year one is a transdisciplinary business core covering introductory economics, accounting for decision-making, marketing, management principles, business statistics, and one to two electives. UQ runs first-year lecture cohorts of 200 plus with tutorial groups of 20 to 30 students. From year two students select a single major (Advertising, Human Resources, International Business, Marketing, Management, Real Estate and Development, Tourism, Hospitality and Event Management) and stack discipline electives. Year three is heavy on case competitions, capstone strategy units and an applied consulting or industry project. The BBus is differentiated from the UQ BCom by lower compulsory accounting and finance and broader management, HR and marketing content. Group work intensifies from second year, with most assessment in upper-year units project-based rather than exam-based.
Example first-year subjects
- Introductory Microeconomics
- Foundations of Marketing
- Accounting for Decision Making
- Principles of Management
- Business Statistics
- Introduction to Business
How you will be assessed
- Mid-semester quizzes and final exams of 40 to 60 percent in quantitative units
- Group case-study reports worth 25 to 40 percent in marketing and strategy units
- Individual essays and reflective reports in HR and management
- Capstone strategy project pitched to industry partners
- Online weekly engagement quizzes
- Industry placement reflective journal and supervisor evaluation
Placement and industry experience
UQ embeds applied learning across the BBus through Work Integrated Learning electives in year three, where students complete 100 to 150 hours with a Brisbane-based industry partner. Hosts span the big four banks, big four professional services firms, Queensland Government departments, FMCG companies and the Brisbane events sector (Brisbane Convention and Exhibition Centre, Tourism and Events Queensland). Real Estate and Development majors complete a field-based valuation project. Tourism and Hospitality majors complete placements with major Gold Coast and Brisbane resorts and event operators.
Career outcomes
- Graduates work as graduate analysts, marketing coordinators and HR officers across small-business and corporate employers.
- Common destinations include retail-banking graduate programmes, FMCG marketing rotations and management consulting boutiques.
- Many alumni progress into business development, brand management and operations leadership roles within five years.
Professional accreditation
- AACSB accredited (where applicable)
Typical first jobs
- Graduate analyst at the major banks in Brisbane (CBA, NAB, Westpac, ANZ, Suncorp)
- Consulting graduate at the big four professional services firms in Brisbane
- Marketing or brand coordinator at FMCG, retail and tourism operators
- Human resources advisor at Queensland Health, Queensland Treasury and major corporates
- Business analyst in Brisbane technology, fintech and start-up sector
- Event manager at Tourism and Events Queensland, Brisbane City Council and resort operators
Graduate starting salary
$60,000 - $75,000 per year
Source: https://www.qilt.edu.au/surveys/graduate-outcomes-survey-(gos). Last reviewed 2026-05-21.
After graduation
High GPA graduates can enter the one-year BBus Honours year (research thesis) before research masters or a PhD at UQ Business School. Common coursework pathways include the Master of Marketing, Master of Business, Master of Human Resource Management and Master of International Hotel and Tourism Management. Combined bachelors with Laws, Economics and Communication are available. Many alumni pursue the AHRI (HR), CIM (marketing) or AMI credentialing path alongside work. The MBA at UQ is a standard mid-career destination after three to five years of work experience.
Is this the right degree for you?
You probably thrive here if
- Students who enjoy team-based case competitions and live business problems
- Those comfortable with mid-level maths in finance and analytics units
- People who want broad business literacy before committing to a specialty
- Students who network actively and want to build a Brisbane corporate CV
- Those willing to manage heavy group-work loads
It is probably not for you if
- Students wanting deep quantitative finance and economics theory (consider the UQ BCom or BEcon)
- Those who dislike group work or large lecture environments
- Anyone avoiding numerate units entirely
Careers this leads to
Australian career pathways that name this Bachelor of Business as an entry route. Each page shows uni, TAFE and apprenticeship alternatives.
Related courses at UQ
Sources
Course details are summarised by ExamExplained, not copied from the university. Confirm course content and ATAR cutoffs on the The University of Queensland handbook and on QTAC before applying. Page generated at https://examexplained.com.au/uni/uq/bachelor-of-business.