Diploma of Marketing and Communication
BSB - Business Services
Marketing qualification covering campaign planning, digital channels, content and analytics. Common direct entry for agency and in-house coordinator roles.
Entry requirements
- Cert IV in Marketing (recommended)
What you will learn
The BSB50620 covers core marketing and communication operations for coordinator and specialist roles. Core units include developing marketing strategies, undertaking marketing activities, developing and managing digital marketing strategies, producing marketing communication content, managing market research, analysing consumer behaviour, building brand identity, and conducting communications campaigns. Most providers run electives covering search engine optimisation, paid search and social advertising, email marketing automation, content production, public relations and customer experience design. You study consumer protection under the Australian Consumer Law and the Privacy Act 1988.
Skills you build
- Marketing strategy and campaign planning
- Digital marketing across SEO, SEM and social
- Email marketing automation (Mailchimp, HubSpot)
- Content production (copy, video, graphics)
- Market research and audience analysis
- Brand identity and creative brief writing
- Marketing analytics and ROI reporting
How the course runs
Most students study online over 12 months on a self-paced model, or full-time on campus over 6 to 12 months. Around 500 to 700 hours of formal training, with theory and applied campaign work split roughly 60/40. Many students complete capstone campaign projects with real or simulated clients. No mandatory work placement. Many students study while working in marketing coordinator, copywriting or social media roles.
How you will be assessed
- Marketing plan and campaign brief assignments
- Content production projects (copy, social, video)
- Written knowledge tests per unit of competency
- Analytics interpretation and reporting tasks
- Workplace portfolios of campaign evidence
Workplace and placement
No mandatory work placement. Most students work concurrently in marketing coordinator, social media manager, content creator or junior account manager roles. Wages follow the Clerks - Private Sector Award or above-award rates in agency and in-house teams. Many students set up freelance side hustles offering social and content services to small businesses during the course.
Typical employers
- Marketing and digital agencies
- In-house marketing teams (retail, hospitality, finance, B2B)
- PR and communications consultancies
- Government communications and engagement teams
- Not-for-profit and charity marketing teams
- Tourism, events and entertainment marketing
Pay after this qualification
$62,000 - $85,000 per year
Source: https://www.jobsandskills.gov.au/explore-careers/occupation/marketing-specialists. Last reviewed 2026-05-21.
Is this the right course for you?
You probably thrive here if
- You enjoy creative work with measurable outcomes
- You can analyse data to justify creative choices
- You can write copy that fits different channels and audiences
- You can manage projects with multiple stakeholders
- You can keep current with platform algorithm changes
It is probably not for you if
- You expect creative work without analytics
- You cannot manage tight client deadlines
- You struggle with self-directed online study
- You cannot keep up with rapid digital platform change
After you finish
After the Diploma you can pursue the Advanced Diploma of Marketing and Communication (BSB60520) or progress to a Bachelor of Marketing, Bachelor of Communication or Bachelor of Business (Marketing) at RMIT, Edith Cowan, La Trobe, Swinburne or Charles Sturt with significant credit. Industry certifications (Google Ads, Meta Blueprint, HubSpot Inbound Marketing) strongly complement the qualification for in-demand digital roles.