Bachelor of Business
at Edith Cowan University, Western Australia.
A general business management degree covering marketing, management, HR, entrepreneurship and supply-chain. Lighter on accounting and finance than a Bachelor of Commerce, with broader elective scope.
ATAR cutoff history
Published cutoff data for the Edith Cowan University Bachelor of Business. We never invent figures; entries marked "not published" mean the university or admissions centre has not released a verified cutoff for that intake.
| Intake year | ATAR cutoff | Admissions centre |
|---|---|---|
| 2024 | ATAR cutoff not published | TISC |
| 2023 | ATAR cutoff not published | TISC |
| 2022 | ATAR cutoff not published | TISC |
No verified cutoffs are available. Confirm the latest figure on the official TISC cutoff release.
Prerequisite Year 12 subjects
Brush up on each prerequisite with our state-syllabus explainers and dot points.
What you will study
First year at ECU's Joondalup campus covers the business core: principles of management, marketing, introductory accounting and economics, business law basics, business statistics and a unit on professional and digital skills. You sample several functional areas before committing to a major. Second year specialises into a major such as marketing, management, human resource management, international business, sport business or event and tourism management. You learn organisational behaviour, consumer behaviour, project management and applied research methods. ECU stresses work-integrated learning, with case studies and projects tied to Perth employers. Third year is the applied and capstone year: a strategy or integrated business capstone, advanced major units and electives, and often an internship or industry-project unit. You graduate with a portfolio of applied projects rather than a single licensed credential.
Example first-year subjects
- Principles of Management
- Marketing Fundamentals
- Introduction to Accounting
- Microeconomics
- Business Law
- Business Statistics
How you will be assessed
- Group business reports and presentations
- Individual case-study analyses
- Mid-semester tests and final exams in core units
- Marketing or business plan projects
- Reflective portfolios from internship units
- In-class participation and online quizzes
Career outcomes
- Graduates work as graduate analysts, marketing coordinators and HR officers across small-business and corporate employers.
- Common destinations include retail-banking graduate programmes, FMCG marketing rotations and management consulting boutiques.
- Many alumni progress into business development, brand management and operations leadership roles within five years.
Professional accreditation
- AACSB accredited (where applicable)
Typical first jobs
- Marketing or communications coordinator
- Human resources officer or recruitment coordinator
- Business or operations analyst
- Sales or account executive
- Project or events coordinator
- Retail or banking graduate-programme trainee
- Small-business or start-up operations role
Graduate starting salary
$58,000 - $70,000 per year
Source: https://www.qilt.edu.au/surveys/graduate-outcomes-survey-(gos). Last reviewed 2026-05-24.
After graduation
Most graduates move straight into graduate roles or company graduate programmes in marketing, management and operations. Postgraduate options include the Master of Business Administration (after some work experience), specialist masters in marketing, human resource management or project management, and graduate certificates for short upskilling. Some graduates add a professional qualification such as a marketing or HR industry credential on the job.
Is this the right degree for you?
You probably thrive here if
- Students who like working with people and pitching ideas
- Team players comfortable with group assessment
- Practical learners who want applied projects over heavy theory
- Aspiring marketers, managers and entrepreneurs
- Students keen to network and chase internships
It is probably not for you if
- Students wanting a heavily quantitative or finance-focused degree
- Those who dislike group work and presentations
- People seeking a single regulated profession at graduation
- Students who prefer lab-based or creative studio study
Careers this leads to
Australian career pathways that name this Bachelor of Business as an entry route. Each page shows uni, TAFE and apprenticeship alternatives.
Related courses at ECU
Sources
Course details are summarised by ExamExplained, not copied from the university. Confirm course content and ATAR cutoffs on the Edith Cowan University handbook and on TISC before applying. Page generated at https://examexplained.com.au/uni/ecu/bachelor-of-business.