Challenges in bringing about nutritional change (sociocultural, environmental and commercial factors) for VCE Health and Human Development Unit 3 AoS 2
“Challenges in bringing about nutritional change, including sociocultural, environmental and commercial factors”
Most Australians know they should eat more vegetables and fewer processed foods, yet in 2023 only 4.3 per cent of people aged 2 and over usually ate enough vegetables and 31.3 per cent of daily energy came from discretionary foods (ABS). Nutritional change is hard because three groups of factors work against it at once: sociocultural (income, food insecurity, knowledge and skills, family, culture, peers, time and taste), environmental (where you live, housing and kitchen facilities, access to shops and fast food, transport, climate and weather) and commercial (marketing, packaging, pricing, product placement and the power of the food industry). Exam answers must link each factor to a specific food or nutrient change, not just "healthy eating".
Jump to a section
- What this dot point is asking
- How big is the gap? (ABS 2023 data)
- What counts as "nutritional change"?
- Sociocultural challenges
- Environmental challenges
- Commercial challenges
- Drawing conclusions: why change is so hard
- Command terms and how to answer them
- How this dot point appears in the VCE exam
- Exam-style questions
What this dot point is asking
The 2025 study design key knowledge is "challenges in bringing about nutritional change, including sociocultural, environmental and commercial factors", and the matching key skill is to "draw conclusions as to why nutritional improvements are difficult to achieve in Australia". It sits beside the key knowledge on initiatives to promote healthy eating (the Australian Dietary Guidelines and the two Guides to Healthy Eating), so a common exam pattern is: describe an initiative, then explain why it has not changed the nation's diet as much as hoped.
The topic has been examined in each of the last three exams:
- 2022 Q14 (10-mark extended response): the third bullet asked students to discuss "challenges that make dietary improvements difficult to achieve", using a stimulus about a child surrounded by fast-food outlets, soft drink advertising and sponsorship.
- 2024 Q6b (3 marks): how the marketing of processed food to children makes dietary improvements difficult to achieve.
- 2025 Q2b (3 marks): how one environmental challenge affects the ability to bring about nutritional change.
How big is the gap? (ABS 2023 data)
The National Nutrition and Physical Activity Survey (NNPAS), run by the ABS from January 2023 to March 2024, is the first national dietary survey of its kind since 2011-12. It excludes very remote areas and discrete Aboriginal and Torres Strait Islander communities, so it understates the barriers faced there. Its results show how far Australians' usual diets are from the Australian Dietary Guidelines.
| Food group (usual intake, 2023) | Children 2 to 17 | Adults 18+ | All people 2+ |
|---|---|---|---|
| Met vegetables, legumes and beans recommendation | 2.1% | 4.8% | 4.3% |
| Met fruit recommendation | 50.7% | 15.9% | 23.1% |
| Met grains and cereals recommendation | 29.7% | 27.3% | 27.8% |
| Met lean meat and alternatives recommendation | 13.2% | 22.5% | 20.6% |
| Met milk, yoghurt, cheese and alternatives recommendation | 12.7% | 5.8% | 7.2% |
Source: ABS, Consumption of food groups from the Australian Dietary Guidelines, 2023 (released 10 July 2026).
Other 2023 findings (ABS, Food and nutrients, 2023, released 5 September 2025):
- Discretionary foods supplied 31.3 per cent of daily energy (2,541 kJ), down from 35.4 per cent in 2011-12.
- Average sodium intake was just under 2,400 mg a day, about a teaspoon of salt.
- Almost two-thirds (63.7 per cent) of people had an inadequate calcium intake from food and drinks.
- 28.9 per cent of people consumed sweetened beverages, and sugar-sweetened drinks were most commonly consumed by 12 to 17 year olds (33.9 per cent) and 18 to 29 year olds (31.3 per cent) (ABS, Sweetened beverages, 2023).
Why it matters. Dietary risks caused 4.8 per cent of Australia's total burden of disease in 2024, the third-largest risk factor group, and 22 per cent of the burden from coronary heart disease. A diet low in legumes contributed the most, followed by a diet high in sodium, low in wholegrains and high-fibre cereals, and high in red meat (AIHW, Australian Burden of Disease Study 2024).
- 4.3% of Australians aged 2+ usually ate enough vegetables in 2023 (children 2.1%, adults 4.8%).
- 31.3% of daily energy came from discretionary foods in 2023.
- 13.2% of households (1.3 million) experienced food insecurity in 2023.
- A healthy food basket cost 40% more in remote NT stores than in district centre supermarkets in 2023.
- Dietary risks caused 4.8% of the total burden of disease in 2024.
What counts as "nutritional change"?
The 2025 examiners' report is explicit: saying a factor makes it harder to "eat healthily" is not enough. You must name a specific nutritional or dietary change, such as:
- increasing fruit, vegetables, legumes, wholegrains, fibre or dairy (calcium);
- decreasing foods high in saturated fat, salt (sodium) or sugar, processed foods, energy-dense foods or sugar-sweetened drinks.
Every challenge you describe should therefore finish with a sentence like "... so the person is less likely to increase their vegetable intake" or "... so they continue to eat takeaway foods high in saturated fat and salt."
Sociocultural challenges
Sociocultural factors are the social and cultural conditions of people's lives. They include:
- Socioeconomic status, income and food insecurity
- Healthy diets require regular spending on perishable foods. In 2023, 13.2 per cent of households (1.3 million) experienced food insecurity because of a lack of money for food at some time in the previous 12 months, and 8.5 per cent experienced moderate or severe food insecurity. Almost one in four (23.2 per cent) of the lowest income households were food insecure, more than six times the rate of the highest income households (3.6 per cent). Lone parent households with dependent children (34.0 per cent) were the most likely to be affected (ABS). When budgets are tight, people choose cheap, filling, energy-dense foods and cut back on fresh vegetables, fruit and lean meat.
- Education, knowledge and food skills
- People with lower health literacy may find it hard to interpret nutrition information panels, understand serve sizes or plan meals. Lack of cooking skills pushes people towards pre-prepared and takeaway meals, which are generally higher in salt and saturated fat.
- Family, culture and tradition
- Eating patterns are learned in families and cultural groups. Foods served at celebrations and family meals carry meaning, so people may resist swapping them even when they are high in fat or sugar. Parents' food choices shape children's taste preferences.
- Peers, social occasions and social media
- Eating out, parties and sport canteens normalise discretionary foods. For adolescents, eating what friends eat and what influencers promote can outweigh health advice, which helps explain why sugar-sweetened drinks peak in the 12 to 17 and 18 to 29 age groups.
- Time and work patterns
- Long hours, shift work and caring responsibilities reduce time for shopping and cooking, so convenience foods replace meals cooked from fresh ingredients.
- Taste preferences and habits
- Humans are drawn to foods high in fat, sugar and salt, and habits formed in childhood persist. Taste preference was accepted by the 2024 examiners as a challenge linked to marketing.
Environmental challenges
Environmental factors are the physical surroundings in which people live, work and buy food. The 2025 examiners' list is a reliable checklist:
- Geographic location. Remote communities pay far more for fresh food and have less choice. The 2023 Northern Territory Market Basket Survey found a healthy food basket (feeding a family of six for a fortnight) cost 40 per cent more in remote stores than in district centre supermarkets; for example $1,023 in Top End remote stores compared with $721 in a Darwin supermarket. Freight distances also reduce the quality and shelf life of fresh produce.
- Housing environment. Overcrowded or insecure housing, or housing without a working stove, oven, fridge or storage, makes it hard to cook fresh food, so people rely on takeaway or packaged meals.
- Access to physical resources. A neighbourhood with many fast-food outlets and few fresh food shops, or a school canteen and workplace vending machines full of discretionary foods, makes the unhealthy option the easy one.
- Transport. Without a car or reliable public transport, carrying a week's fresh food home is difficult, so people buy from nearby convenience stores with higher prices and fewer healthy options.
- Workplaces. Work environments with limited break times or no kitchen facilities push workers towards takeaway.
- Climate and weather. Heat shortens the storage life of fresh food in remote areas; floods, droughts and other extreme weather damage crops and cut supply routes, raising prices of fruit and vegetables.
- Built environment and infrastructure. Poor roads, limited cold storage and few supermarkets restrict the supply of perishable foods.
If the barrier is about people (income, culture, family, knowledge, peers, time) it is sociocultural. If it is about places and physical things (location, housing, kitchens, shops, transport, climate) it is environmental. Food insecurity can be either, so say which cause you mean: lack of money (sociocultural) or lack of nearby shops (environmental).
Commercial challenges
Commercial factors come from the businesses that produce, market and sell food. They are powerful because the food industry spends heavily to shape what people want and buy.
- Marketing and advertising
- Children and adults are surrounded by promotion of processed foods: television and online advertising, social media and influencers, sponsorship of sport, outdoor billboards and bus stops, and in-store displays. The 2024 examiners listed techniques such as bright colours, cartoon characters on cereal boxes, toys and children's meal deals, and advertising during children's viewing times. Repeated exposure builds brand loyalty and preferences for foods high in sugar, salt and fat.
- Weak regulation of marketing
- As of mid-2025 there was no Australian Government regulation specifically protecting children from unhealthy food marketing (Obesity Evidence Hub). Limits come mainly from advertising industry codes, such as the Australian Association of National Advertisers Food and Beverages Advertising Code (in effect since 1 November 2021), which defines children as under 15 and is administered by industry. The Department of Health, Disability and Ageing has published a feasibility study on options to limit unhealthy food marketing to children.
- Labelling and packaging
- The Health Star Rating system rates packaged foods from half a star to five stars, but it is voluntary. Food ministers set a target for 70 per cent of intended products to display a rating by November 2025; the target was not met, and in February 2026 they asked Food Standards Australia New Zealand to consider making it mandatory. FSANZ raised Proposal P1067 and ran a first call for submissions from 7 May to 5 July 2026. Until a rating appears on every product, shoppers cannot easily compare products, and companies can choose to label only their better-scoring ones. Packaging claims such as "natural" or "no artificial colours" can make processed foods seem healthy (the 2022 exam stimulus used exactly this example).
- Price promotions, placement and portion size
- Discounts, multi-buy deals and prominent placement (end-of-aisle and checkout displays) are common for snack foods and soft drinks. Larger portion sizes and "upsizing" increase energy, sugar and fat intake.
- Convenience and availability
- Food delivery apps and long trading hours make takeaway food available at any time, competing with meals cooked from fresh ingredients.
Drawing conclusions: why change is so hard
"Draw conclusions" questions want you to go beyond listing barriers. Strong conclusions include:
- The factors reinforce each other. A low-income family (sociocultural) living in an outer suburb with many fast-food outlets and poor transport (environmental), exposed daily to advertising for cheap processed food (commercial), faces every barrier at once.
- Knowledge is not enough. The Australian Dietary Guidelines and the Australian Guide to Healthy Eating develop personal skills, but they cannot change prices, housing, shop locations or marketing. This is why vegetable intake remains very low despite decades of education.
- Disadvantaged groups face the biggest barriers, so poor diet contributes to variations in health status between groups (for example by socioeconomic status and remoteness).
- Lasting change needs the social model of health: healthy public policy (mandatory Health Star Ratings, marketing limits), supportive environments (affordable fresh food in remote stores, healthy canteens) and community action, alongside education.
Command terms and how to answer them
| Command term | What the marker wants | Example stem |
|---|---|---|
| Identify | Name the challenge, nothing more | Identify one commercial challenge to nutritional change |
| Describe | Give the features of the challenge and how it works | Describe how one environmental challenge affects nutritional change |
| Explain | Show cause and effect: challenge, then behaviour, then specific food or nutrient change | Explain how food insecurity makes it difficult to increase vegetable intake |
| Discuss | Explain several aspects or both sides, with links | Discuss how marketing to children makes dietary improvements difficult |
| Analyse | Break into parts and show relationships between factors | Analyse why nutritional change is difficult for people living in remote areas |
| Evaluate | Weigh strengths and limitations and make a judgement | Evaluate the Australian Dietary Guidelines' ability to bring about nutritional change |
Question: Identify and describe how one environmental challenge affects the ability to bring about nutritional change.
Step 1: Identify (1 mark)
Geographic location (living in a remote area).
Step 2: Describe the mechanism
Remote stores must transport food long distances, so fresh produce is expensive, limited in variety and may spoil quickly in heat. In 2023 a healthy food basket cost 40 per cent more in remote Northern Territory stores than in district centre supermarkets.
Step 3: Finish with a specific nutritional change
Because fresh fruit and vegetables are costly and poor quality, families buy cheaper packaged and processed foods that store well, so fruit, vegetable and fibre intake stay low and intake of foods high in salt and sugar stays high. This makes positive nutritional change difficult.
The 2025 examiners' report singled this out as the most common reason for losing marks. Replace "they will eat less healthily" with a named change such as "they eat fewer vegetables and more energy-dense takeaway foods high in saturated fat and salt".
A challenges question is about why change is hard, not about how poor diet causes disease. Describing how obesity leads to cardiovascular disease earns nothing if the question asks how marketing makes dietary change difficult.
Marketing is commercial, not sociocultural; distance from shops is environmental, not sociocultural. If a question asks for an environmental challenge, an answer about peer pressure will not score.
How this dot point appears in the VCE exam
- Short answer (2 to 3 marks): identify and describe one sociocultural, environmental or commercial challenge (2025 Q2b), or discuss one commercial practice such as marketing to children (2024 Q6b).
- Linked questions (4 to 6 marks): paired with the Australian Dietary Guidelines or the Guides to Healthy Eating, asking you to explain why an initiative has limited impact.
- Extended response (10 marks): challenges may be one bullet of a data-based question, as in 2022 Q14. Use the stimulus data, name specific foods and nutrients, and draw a conclusion about why the factors combine.
Exam-style questions
Questions in the style of VCAA exam questions on this dot point, each with a worked answer. They are written by ExamExplained unless tagged "Past paper"; the year shows the paper a question is modelled on.
2025 VCAA Q2bPast paper3 marksIdentify and describe how one environmental challenge affects the ability to bring about nutritional change.Show worked answer →
Average 1.9 out of 3 (2025 examiners' report). Marks: 12 per cent scored 0, 18 per cent 1, 46 per cent 2 and 24 per cent 3.
Accepted environmental challenges (report): housing environment (kitchen, storage or heating facilities), geographic location (remote or metropolitan), workplaces or the work environment, access to physical resources (groceries, fast food outlets, school canteen), transport, climate (storage life of food), weather (affecting the growth of food) and infrastructure or the built environment.
- Why students lost marks
- The most common problem was referring only to a decrease in "healthy eating". The report says you must name a specific nutritional or dietary change, such as more or less fruit and vegetables, fibre, processed foods, energy-dense foods, or foods high in sugar, salt or saturated fat.
- High-scoring response (report, summarised)
- Housing: some people do not have the resources to prepare and cook food, such as an oven or stove, so they rely on convenience foods such as microwave meals or takeaway, which are high in saturated fat, salt and sugar, rather than fresh produce that needs cooking. This makes positive nutritional change difficult.
- Structure to copy
- Identify (name the environmental challenge, 1 mark), then describe the chain: the challenge, what it stops people doing, and the specific food or nutrient that changes as a result (2 marks).
2024 VCAA Q6bPast paper3 marksDiscuss how the marketing of processed food to children makes dietary improvements difficult to achieve.Show worked answer →
Average 1.7 out of 3 (2024 examiners' report). Marks: 11 per cent scored 0, 28 per cent 1, 44 per cent 2 and 17 per cent 3.
- What was needed
- An understanding of how processed food is marketed to children and why this makes dietary change difficult. Accepted marketing examples included advertising during children's viewing times, bright colours in advertising and packaging, constant exposure across children's lives, sponsorship of children's sport, cartoon characters on cereal boxes, special children's deals (such as meal deals with toys) and toys or colouring images.
- Also accepted
- Linking marketing to other challenges such as taste preference, "pester power" (children pestering parents to buy a product) and peer pressure, or discussing global marketing if it was linked to children's diets.
- Model answer
- Food companies target children with bright packaging, cartoon characters and toys, and advertise during the times children are watching and on the platforms they use, so processed foods high in sugar, salt and saturated fat seem fun and desirable (1 mark). Repeated exposure shapes taste preferences and habits early, and children pester parents to buy these products (1 mark). Because these preferences form young and are reinforced constantly, it becomes difficult to replace processed foods with fruit, vegetables and wholegrains, so dietary improvements are hard to achieve and sustain (1 mark).
Original6 marksUsing data, draw conclusions as to why nutritional improvements are difficult to achieve in Australia. Refer to one sociocultural, one environmental and one commercial factor in your response.Show worked answer →
- Marks guide (Original, modelled on VCAA criteria)
- About 2 marks per factor: name the factor, explain how it limits a specific dietary change, and support it with data or an example. The top band also draws a conclusion about why the factors combine to make change hard.
- Sociocultural: income and food insecurity
- In 2023, 13.2 per cent of Australian households experienced food insecurity, rising to 23.2 per cent of the lowest income households compared with 3.6 per cent of the highest (ABS). When money is short, households buy cheap, filling, energy-dense foods rather than fresh vegetables, fruit and lean meat, so vegetable and fibre intake stay low.
- Environmental: geographic location
- In the 2023 Northern Territory Market Basket Survey, a healthy food basket cost 40 per cent more in remote stores than in district centre supermarkets. Distance, freight and limited fresh produce make it harder for remote communities to increase fruit and vegetable intake.
- Commercial: marketing
- Australia relies on industry self-regulatory advertising codes rather than laws to limit unhealthy food marketing to children, so children are exposed to promotion of processed foods high in sugar, salt and saturated fat, shaping preferences that are hard to change.
- Conclusion
- Only 4.3 per cent of Australians aged 2 and over usually ate enough vegetables in 2023 (ABS). Knowledge alone does not change this because cost, access and marketing work against the Australian Dietary Guidelines at the same time, so improvement needs policy and supportive environments as well as education.
Practise this
Sources & how we know this
- Consumption of food groups from the Australian Dietary Guidelines, 2023 — Australian Bureau of Statistics (2026)
- Food and nutrients, 2023 — Australian Bureau of Statistics (2025)
- Food insecurity, 2023 — Australian Bureau of Statistics (2025)
- Sweetened beverages, 2023 — Australian Bureau of Statistics (2025)
- Australian Burden of Disease Study 2024 — Australian Institute of Health and Welfare (2024)
- Northern Territory Market Basket Survey 2023 — NT Health (2024)
- P1067 - Health Star Rating System — Food Standards Australia New Zealand (2026)
- Australia's lack of unhealthy food marketing regulation — Obesity Evidence Hub (2025)
- 2025 VCE Health and Human Development external assessment report — VCAA (2026)
- 2024 VCE Health and Human Development external assessment report — VCAA (2025)
- VCE Health and Human Development Study Design (from 2025) — VCAA
- VCE Health and Human Development: examination specifications, past examinations and reports — VCAA