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Tobacco and vaping health promotion in Australia for VCE Health and Human Development Unit 3 AoS 2

Syllabus dot point

“The role of health promotion in improving population health, applied to tobacco and vaping: initiatives and strategies, including those reflecting the action areas of the Ottawa Charter, used to reduce smoking and vaping in Australia”

VCEHealth and Human DevelopmentUnit 3: Australia's health in a…16 min read

Quick answer

Australia is a world leader in tobacco control. Daily smoking among people aged 14 and over fell from 19.5 per cent in 2001 to 5.6 per cent in 2025 (AIHW National Drug Strategy Household Survey, released July 2026) through layered health promotion: high tobacco excise, advertising bans, plain packaging (2012), smoke-free laws, Quit campaigns and clinical support, strengthened by the Public Health (Tobacco and Other Products) Act 2023 and the 2024 vaping reforms. Each measure maps to an Ottawa Charter action area and reflects the social model of health. Remaining challenges are vaping among young people, illicit tobacco and higher smoking rates in disadvantaged groups.

Jump to a section
  1. What this dot point is asking
  2. Why tobacco matters
  3. The trend
  4. Initiatives mapped to the Ottawa Charter
  5. Tobacco control and the social model of health
  6. Evaluating the strategy
  7. How this dot point appears in the VCE exam
  8. Exam-style questions
  9. Practice questions

What this dot point is asking

The 2025 study design key knowledge is "the role of health promotion in improving population health", alongside the social model of health and the Ottawa Charter. The VCAA FAQ says students "are not required to focus on one specific health promotion program": they analyse "a range of data, case studies and examples of health promotion programs". Tobacco is the strongest Australian case study because it has 25 years of data and uses every action area. The 2025 examination asked how smoking and vaping affect health outcomes and for a social-model initiative that could reduce them, so link every initiative to a measurable outcome. The health effects of smoking and vaping themselves are on smoking, vaping and alcohol.

Why tobacco matters

  • In the AIHW's Australian Burden of Disease Study 2024, tobacco use caused 7.6 per cent of the total burden of disease, the second-leading risk factor after overweight including obesity (8.3 per cent). The age-standardised burden from tobacco fell 41 per cent between 2003 and 2024. (The 7.6 per cent excludes nicotine vaping.)
  • Smoking causes lung and many other cancers, chronic obstructive pulmonary disease (COPD), cardiovascular disease and stroke, and harms others through second-hand smoke.
  • Smoking rates are higher in the lowest socioeconomic areas and among Aboriginal and Torres Strait Islander people, so tobacco contributes to health inequities.

The trend

Daily smoking in Australia, 2001 to 2025Bar chart of the percentage of people aged 14 and over who smoke daily, from the AIHW National Drug Strategy Household Survey: 2001 19.5, 2004 17.5, 2007 16.6, 2010 15.1, 2013 12.8, 2016 12.2, 2019 11.0, 2022-23 8.3, 2025 5.6. Dashed lines mark 10 per cent, the National Tobacco Strategy target for 2025, and 5 per cent, the target for 2030.0510152019.5200117.5200416.6200715.1201012.8201312.2201611.020198.32022-235.620252025 target2030 targetdaily smokers (% aged 14+)Source: AIHW National Drug Strategy Household Survey

Adult daily smoking (people aged 18 and over) was 5.8 per cent in 2025, already below the National Tobacco Strategy 2023-2030 target of below 10 per cent by 2025 and close to the target of 5 per cent or less by 2030. The Strategy also sets a target of daily smoking among First Nations people aged 15 and over of 27 per cent or less by 2030.

Initiatives mapped to the Ottawa Charter

Build healthy public policy

  • Tobacco excise: large, repeated tax increases (12.5 per cent a year from 2013 to 2020, and 5 per cent a year for three years from 1 September 2023, on top of indexation) make Australian cigarettes among the most expensive in the world. Price is the strongest single lever for quitting, especially for young people and people on low incomes.
  • Advertising bans: tobacco advertising, sponsorship and promotion are banned, including point-of-sale displays in most jurisdictions.
  • Plain packaging (compulsory from 1 December 2012): drab standard packs with large graphic health warnings, removing branding that attracted young people.
  • Public Health (Tobacco and Other Products) Act 2023: consolidated federal tobacco laws. After a transition that ended on 1 July 2025, health warnings are printed on individual cigarettes, packs carry updated graphic warnings and health promotion inserts with quitting information, and flavours such as menthol and additives such as flavour capsules are banned.
  • Vaping reforms: importing disposable vapes was banned from 1 January 2024; from 1 July 2024 the supply of disposable and non-therapeutic vapes became illegal, so vapes can be sold only through pharmacies; from 1 October 2024 adults can buy therapeutic vapes (nicotine 20 mg/mL or less) from a pharmacist without a prescription, while under-18s need a prescription.
  • Sales to minors are illegal in every state and territory.

Create supportive environments

Smoke-free laws ban smoking in workplaces, enclosed public places, pubs, restaurants and public transport, and increasingly in outdoor dining areas, playgrounds, patrolled beaches and near building entrances. They make not smoking the default, remove cues and opportunities to smoke, and protect non-smokers from second-hand smoke.

Strengthen community action

Quit, the Cancer Council and other non-government organisations, together with Aboriginal community controlled health organisations funded through the Tackling Indigenous Smoking program, build community support and deliver culturally appropriate, community-led programs. Community advocacy also built the political support for tough laws.

Develop personal skills

Mass-media campaigns (Quit's long-running campaigns and national campaigns such as "Give Up For Good") show the harms and promote quitting. The Quitline (13 7848) provides free phone counselling and quit plans, and the Quit website offers tools for managing cravings. Pack inserts give quitting tips.

Reorient health services

GPs, pharmacists and hospitals are encouraged to ask every patient about smoking, advise quitting and support cessation with nicotine replacement therapy and prescription medicines (some subsidised on the PBS), shifting health services towards prevention.

Why the combination worked

No single measure explains the fall. Price (policy) reduces affordability, plain packaging and warnings reduce appeal, smoke-free laws change the environment, campaigns and the Quitline build skills, and clinicians support quitting. Because the measures reinforce each other, Australia's strategy is a textbook example of using all five Ottawa Charter action areas and the social model of health.

Tobacco control and the social model of health

The 2025 examiners wanted initiatives explicitly connected to the social model. Tobacco control shows every feature:

Social model feature (2025 report) Tobacco example
Targets broader determinants (sociocultural, environmental) Excise (price), smoke-free spaces, advertising bans (social norms)
Focuses on lifestyle-based disease Prevents lung cancer, COPD, cardiovascular disease
Health promotion and prevention through policy and education Plain packaging, warnings, Quit campaigns
Targets whole communities Population-wide laws and mass media
Addresses inequities Tackling Indigenous Smoking; excise has the greatest effect on low-income smokers
Enacted through the Ottawa Charter All five action areas used

Evaluating the strategy

Strengths:

  • Sustained, population-wide reduction in smoking (19.5 per cent in 2001 to 5.6 per cent in 2025) and, with a lag, in tobacco-attributable burden (down 41 per cent, age-standardised, 2003 to 2024).
  • Addresses broader determinants (price, availability, environments, social norms), consistent with the social model.
  • Protects non-smokers and young people, and prevents uptake rather than only treating disease.

Challenges:

  • Vaping: current e-cigarette use by people aged 14 and over nearly tripled from 2.5 per cent in 2019 to 7.0 per cent in 2022-2023, reaching 20.6 per cent of 18 to 24 year olds and 9.7 per cent of 14 to 17 year olds. After the 2024 reforms, current use among 18 to 24 year olds fell to 14 per cent in 2025, while daily vaping among people aged 14 and over stayed at about 3.6 per cent.
  • Illicit tobacco: about one in three people who smoke (34 per cent) reported recently buying or using illicit tobacco in 2025, up from 16.7 per cent in 2022-2023. Untaxed tobacco undermines the price lever.
  • Inequity: smoking remains higher in disadvantaged groups and among First Nations people, where culturally appropriate, community-led approaches are essential.
  • New products: 1.8 per cent of people aged 14 and over reported using oral nicotine pouches in the previous 12 months (2025).

All 2025 figures are from the AIHW National Drug Strategy Household Survey 2025, released 17 July 2026.

Model answers for the 2025 question

Part a: two ways smoking/vaping affects health outcomes (4 marks)

Way 1 (2 marks). Cigarettes and e-cigarettes contain carcinogens that damage the DNA of cells lining the lungs and mouth, leading to tumours. Increased smoking and vaping therefore increase the incidence and mortality of lung cancer in Australia.

Way 2 (2 marks). Chemicals in cigarette smoke damage blood vessel walls and promote plaque build-up (atherosclerosis), increasing the risk of heart attack and stroke. This increases mortality from cardiovascular disease and decreases life expectancy.

Marker's note: two different outcomes (cancer incidence; cardiovascular mortality), each with a direction and a named disease, which is exactly what the report asked for.

Part b: a social-model initiative (3 marks)

Initiative (1 mark)
Smoke-free laws that ban smoking in outdoor dining areas and near playgrounds.
Social model link (1 mark)
The laws target an environmental determinant, the settings where people smoke, and apply to the whole community rather than treating individuals after illness.
How it reduces smoking (1 mark)
Removing places to smoke reduces cues and social acceptability, so fewer young people start and smokers find it easier to cut down and quit.

Marker's note: the report accepted specific programs (such as Quit) or general examples, but the link to a feature of the social model had to be explicit.

Naming the action area without the measure

Always pair the action area with a concrete Australian measure, for example "build healthy public policy through tobacco excise increases and plain packaging", and link it to an outcome.

Using out-of-date smoking and vaping data

Quote the latest data with year and source: 5.6 per cent daily smoking in 2025 (AIHW NDSHS 2025). "Around one in ten" or "11 per cent" are 2019 figures.

Describing vaping laws as a total ban

Since July 2024 vapes are legally supplied only through pharmacies, and since October 2024 adults can buy therapeutic vapes (20 mg/mL nicotine or less) from a pharmacist without a prescription.

Generic health outcomes

"Smoking increases morbidity" earned no marks in 2025. Name the condition and the direction: "increases morbidity from COPD".

How this dot point appears in the VCE exam

  • Explain (3 to 4 marks): how smoking or vaping affects health outcomes, or how an initiative reduces smoking.
  • Describe and outline (3 marks): a social-model initiative and how it reduces smoking or vaping (2025 Q4b).
  • Apply (2 to 6 marks): classify tobacco measures against the Ottawa Charter action areas.
  • Evaluate (4 to 8 marks): the effectiveness of tobacco control, using trend data, equity and new challenges such as vaping and illicit tobacco.
Exam technique

Memorise three dated figures (19.5 per cent in 2001, 8.3 per cent in 2022-2023, 5.6 per cent in 2025) and one challenge statistic (34 per cent of people who smoke using illicit tobacco in 2025). One accurate, sourced number turns a description into an evaluation.

Note

Australia did not beat smoking with one trick. It made cigarettes expensive, took the logos off the packs, banned smoking in most public places, ran confronting ads and made help to quit free. Each change made smoking a little harder and less normal, and together they cut daily smoking to about one in eighteen people. The new worries are vaping, cheap illegal cigarettes and groups who still smoke at higher rates.

Exam-style questions

Questions in the style of VCAA exam questions on this dot point, each with a worked answer. They are written by ExamExplained unless tagged "Past paper"; the year shows the paper a question is modelled on.

2025 VCAA Q4a-bPast paper7 marks
a. Explain two ways in which smoking/vaping may affect health outcomes in Australia. (4 marks) b. Describe one initiative based on the social model of health and outline how it could reduce rates of smoking/vaping. (3 marks)
Show worked answer →

Part a averaged 2.4 out of 4 (7 per cent scored zero). Part b averaged 1.5 out of 3 (22 per cent scored zero).

What part a needed (report)
Link smoking/vaping to the dimensions of health and wellbeing and/or a measure of health status, using a different health outcome for each example. Generic answers such as "smoking increases morbidity" lost marks; give context ("increases morbidity from lung cancer") and a direction ("decreases life expectancy", not "impacts life expectancy").
High-scoring part a (report, summarised)
Cigarettes and e-cigarettes contain carcinogens that cause faults in dividing cells, leading to tumours, increasing the prevalence of cancer. They also contain chemicals that build plaque in the arteries (atherosclerosis), increasing the likelihood of heart attack and mortality from cardiovascular disease.
What part b needed (report)
A deep understanding of how the initiative reflects the social model: it targets broader determinants (environmental and sociocultural factors), focuses on lifestyle-based disease, uses health promotion and prevention through policy and education, targets whole communities, addresses inequities, and the Ottawa Charter enacts it. Specific programs such as Quit or government policies were accepted but not required; general examples such as social media or education campaigns were also accepted.
High-scoring part b (report, summarised)
The Quit program's free website gives people tools such as distracting themselves with a video when they feel the urge to smoke. This develops personal skills, equipping smokers to manage cravings, so they are more likely to persist and quit, reducing rates of smoking and vaping.

Part c (reducing smoking/vaping as a resource individually and nationally) belongs with health as a resource in Unit 3 AoS 1.

Source: 2025 VCE Health and Human Development examination, Question 4a and 4b, and the 2025 examiners' report.

Original6 marks
Referring to two action areas of the Ottawa Charter, analyse how health promotion has reduced tobacco smoking in Australia. (6 marks)
Show worked answer →

Six marks: two action areas, each named and applied to a real Australian tobacco measure, with a link to falling smoking rates (about 3 marks each).

Build healthy public policy (about 3 marks): repeated large increases in tobacco excise and plain packaging laws raise the price and reduce the appeal of cigarettes, which lowers affordability and discourages uptake, reducing smoking prevalence.

Develop personal skills or create supportive environments (about 3 marks): mass-media Quit campaigns and graphic warnings teach people the harms and the skills to quit (develop personal skills), while smoke-free laws in pubs, workplaces and public spaces make not smoking the easy default (create supportive environments), both reducing smoking.

"Analyse" means link each action area to the measurable fall in smoking (daily smoking among people aged 14 and over fell from 19.5 per cent in 2001 to 5.6 per cent in 2025, AIHW), not just describe the measure.

Original5 marks
Evaluate the 2024 vaping reforms as a strategy to reduce nicotine use among young Australians. (5 marks)
Show worked answer →
Marks guide (Original, modelled on VCAA criteria)
5 marks: accurately describes the reforms, explains how they are intended to work, and weighs strengths against limitations with a judgement supported by data. 3-4 marks: describes the reforms with some evaluation. 1-2 marks: some relevant information.
The reforms
Disposable vapes were banned from import from 1 January 2024; from 1 July 2024 the supply of disposable and non-therapeutic vapes became illegal, so vapes can only be sold through pharmacies; from 1 October 2024 adults can buy therapeutic vapes (nicotine 20 mg/mL or less) from a pharmacist without a prescription.
Why they were needed
Current vaping by people aged 14 and over rose from 2.5 per cent in 2019 to 7.0 per cent in 2022-2023, including about 21 per cent of 18 to 24 year olds and 9.7 per cent of 14 to 17 year olds (AIHW).
Early evidence
Current vaping among 18 to 24 year olds fell to 14 per cent in 2025 (AIHW NDSHS 2025), consistent with reduced access, although the survey cannot prove the reforms alone caused the fall.
Limitations
Enforcement is difficult because an illicit market supplies vapes and tobacco (34 per cent of people who smoke reported recently buying or using illicit tobacco in 2025), and some young people may switch to products such as nicotine pouches (1.8 per cent of people aged 14 and over used them in the previous 12 months, 2025).
Judgement
The reforms are a necessary and promising strategy, but their success depends on enforcement against illicit sales and on complementary education and support to quit.

Practice questions

Original practice questions graded from foundation to exam level, each with a full worked solution. Try them before revealing the solution.

foundation2 marks
Identify the Ottawa Charter action area reflected by each measure: (a) smoke-free laws in outdoor dining areas; (b) the Quitline telephone counselling service.
Show worked solution →

(a) Create supportive environments (1 mark): the setting is changed so not smoking is the easy choice. (Accept build healthy public policy for the law itself if justified.)

(b) Develop personal skills (1 mark): counsellors help smokers plan and build the skills to quit. (Accept reorient health services if justified as a cessation service.)

foundation2 marks
Outline two ways plain packaging aims to reduce smoking.
Show worked solution →

1 mark each. It removes brand logos, colours and imagery, so packs are less appealing, especially to young people who might start smoking. It places large graphic health warnings on a drab pack, so the harms are seen every time the pack is used, prompting quit attempts.

core3 marks
Explain how tobacco excise increases reflect the social model of health.
Show worked solution →
Link to the model (1 mark)
The social model targets the broader determinants of health and uses policy to prevent disease across whole populations.
Mechanism (1 mark)
Excise raises the price of cigarettes, an economic factor, making them less affordable, so fewer people start and more quit, especially young people and people on low incomes.
Outcome (1 mark)
Lower smoking prevalence reduces lung cancer, COPD and cardiovascular disease across the population, preventing illness rather than treating it.
core4 marks
Describe the vaping reforms introduced in Australia in 2024 and explain one way they aim to reduce vaping among young people.
Show worked solution →

Description (2 marks). Importing disposable vapes was banned from 1 January 2024. From 1 July 2024, the supply of disposable and non-therapeutic vapes (for example in convenience stores and tobacconists) became illegal. From 1 October 2024, adults can buy therapeutic vapes with nicotine concentration of 20 mg/mL or less from a pharmacist without a prescription, while under-18s need a prescription.

Explanation (2 marks). Removing vapes from convenience stores near schools and banning flavoured, brightly packaged disposables reduces young people's access and exposure, so fewer experiment and become dependent on nicotine.

core3 marks
Using data, describe the trend in daily smoking in Australia since 2001.
Show worked solution →

Trend with data (2 marks). Daily smoking among people aged 14 and over fell from 19.5 per cent in 2001 to 11.0 per cent in 2019, 8.3 per cent in 2022-2023 and 5.6 per cent in 2025 (AIHW National Drug Strategy Household Survey).

Description (1 mark). The fall has been steady for over two decades and has accelerated since 2019, so the proportion of daily smokers has more than halved.

exam6 marks
Analyse how two action areas of the Ottawa Charter have contributed to the reduction in tobacco smoking in Australia.
Show worked solution →
Marks guide (Original)
About 3 marks per action area: the area named accurately, a real Australian measure that reflects it, and a clear link to reduced smoking and improved health outcomes, using data.
Build healthy public policy
Large, repeated excise increases (12.5 per cent a year from 2013 to 2020 and 5 per cent a year for three years from September 2023) and plain packaging (from December 2012) raise the price and strip away brand appeal, so fewer young people start and more smokers quit.
Create supportive environments
Smoke-free laws in workplaces, pubs, restaurants and outdoor dining areas remove cues and opportunities to smoke and make not smoking the norm, supporting quit attempts and protecting non-smokers from second-hand smoke.
Link to outcomes
Together these helped reduce daily smoking among people aged 14 and over from 19.5 per cent in 2001 to 5.6 per cent in 2025 (AIHW), which lowers future incidence and mortality from lung cancer, COPD and cardiovascular disease.
exam8 marks
Evaluate the effectiveness of Australia's approach to reducing tobacco use and vaping. In your response, refer to data and to at least two challenges.
Show worked solution →
Marks guide (Original, modelled on VCAA extended-response criteria)
7-8: accurate knowledge of several initiatives; data used to judge effectiveness; strengths and limitations weighed; clear, justified judgement. 5-6: sound evaluation with some data. 3-4: describes initiatives with limited evaluation. 1-2: limited relevant information.
Strengths
Layered measures across all five Ottawa Charter action areas have cut daily smoking from 19.5 per cent (2001) to 5.6 per cent (2025), and adult daily smoking was 5.8 per cent in 2025, close to the National Tobacco Strategy target of 5 per cent or less by 2030. The age-standardised burden attributable to tobacco fell 41 per cent from 2003 to 2024 (AIHW). Policy addresses broader determinants (price, availability, environments) so benefits reach the whole population.
Challenges
Illicit tobacco: in 2025, about one in three people who smoke (34 per cent) had recently bought or used illicit tobacco, undermining the price lever. Vaping: current use among 18 to 24 year olds was 20.6 per cent in 2022-2023 and still 14 per cent in 2025. Inequity: smoking remains higher in disadvantaged groups and among First Nations people.
Judgement
The approach is highly effective for tobacco, as shown by the sustained fall in smoking and tobacco-attributable burden, but its future effectiveness depends on enforcement against illicit supply and on sustaining the recent fall in youth vaping.

Practise this

Sources & how we know this

ExamExplained