Pitching, Prototyping and Review

4 dot points, in syllabus order. Each dot point has a focused answer, with exam-style questions and worked answers where available.

How does a business plan turn a tested business model into a clear, evidence-based document?

Construct a business plan that communicates the opportunity, model, market, financials and implementation for a venture.

How a business plan differs from a business model and how to structure the opportunity, value proposition, model, market, financials, implementation and risks into a clear, evidence-based external assessment document.

7 min read →

How do you review feedback to refine a venture and communicate the outcome?

Review feedback and performance to refine the business idea and communicate decisions and the business plan.

How to gather and evaluate feedback, reflect on what worked, refine the business idea with justified changes, and communicate decisions clearly through a business plan and report.

6 min read →

How does building a prototype turn an idea into something customers can react to?

Create and iterate prototypes of a product or service to test, demonstrate and refine the value proposition.

How to build low and high fidelity prototypes of a product or service, use them to gather customer feedback, and iterate towards a refined offer that demonstrates the value proposition.

6 min read →

How do you pitch a business idea so stakeholders understand and back it?

Plan and deliver a persuasive pitch that communicates the value proposition and business case to stakeholders.

How to structure and deliver a persuasive business pitch that communicates the problem, value proposition, business model and ask to stakeholders, backed by evidence and a clear story.

6 min read →