Idea Generation

4 dot points, in syllabus order. Each dot point has a focused answer, with exam-style questions and worked answers where available.

How do entrepreneurs spot real opportunities and uncover unmet customer needs?

Identify business opportunities by researching customer needs, market gaps and emerging trends.

How to find genuine business opportunities by researching customer pains, gains and jobs-to-be-done, scanning trends, and distinguishing a real need from your own assumption.

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How does design thinking turn a customer problem into innovative solutions?

Apply design thinking and ideation techniques to generate and select innovative solutions to a defined problem.

How the five-stage design thinking process and structured ideation techniques like brainstorming and SCAMPER generate and select innovative, customer-centred business solutions.

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How does deep empathy with customers uncover the real problem worth solving?

Apply empathy research methods such as interviews, observation and empathy maps to understand customer problems and needs.

How empathy research methods such as interviews, observation, empathy maps and customer journey maps uncover the real, often unstated, customer problem at the heart of a venture.

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How do market research and trend analysis reveal where a real business opportunity sits?

Use primary and secondary market research and trend analysis to identify gaps and opportunities for a venture.

How primary and secondary market research, trend scanning and tools like PESTLE and SWOT reveal market gaps and opportunities so a venture targets a real, sizeable need.

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