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Unit 4: Power and persuasion
Quick questions on Audience values and positioning: WACE Year 12 Media Production and Analysis Unit 4
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What is positioning the audience?Show answer
Positioning is how a text places the audience in relation to its message, encouraging them to adopt a particular stance. Persuasive media position audiences by appealing to values they already hold, by flattering or including them as part of an in-group, and by framing the issue so the preferred response feels natural. A message that says people like you choose this positions the audience to align with a desirable identity. Analysing positioning means showing how the text invites the audience to occupy a particular point of view.
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