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Unit 3: Media art
Quick questions on Representation in media art: WACE Year 12 Media Production and Analysis Unit 3
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What are dominant representations?Show answer
A dominant representation is the version of a person, place or idea that is most common and most widely accepted in a culture at a given time. Dominant representations feel natural precisely because they are repeated so often that audiences stop noticing they are constructed. Stereotypes are a form of dominant representation: simplified, repeated images of a group that reduce its members to a few fixed traits. Stereotypes are economical, because they let a producer signal a character quickly, but they can also be limiting and harmful.
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