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Unit 3: Media art
Quick questions on Audience interpretation of media art: WACE Year 12 Media Production and Analysis Unit 3
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What are active audiences?Show answer
The course treats audiences as active. Drawing on their background, beliefs and prior viewing, audiences interpret a work rather than simply absorbing it. A producer can propose a preferred reading, the interpretation the text steers toward, but cannot guarantee it. The audience may accept that reading, adjust it, or reject it, depending on what they bring.
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