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How do we measure a seasonal effect and remove it to compare periods fairly?

Calculate seasonal indices, deseasonalise and reseasonalise a time series, and interpret seasonal indices in context.

How to calculate seasonal indices that sum to the number of seasons, deseasonalise data by dividing by the index, reseasonalise by multiplying, and interpret what each index means.

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  1. What this dot point is asking
  2. What a seasonal index is
  3. Interpreting an index
  4. Deseasonalising and reseasonalising
  5. Why deseasonalise
  6. Calculating seasonal indices from data

What this dot point is asking

You must calculate seasonal indices, deseasonalise and reseasonalise, and interpret indices in context.

What a seasonal index is

A seasonal index captures the repeating effect of a season (a quarter, month or day) relative to the average.

So four quarterly indices sum to 44 (averaging 11), and twelve monthly indices sum to 1212. This summing rule lets you find a missing index.

Interpreting an index

An index minus 11, as a percentage, is the seasonal effect. An index of 1.301.30 means 30%30\% above average; 0.850.85 means 15%15\% below average. Always interpret in the context of the data: "December sales are typically 30%30\% above the monthly average".

Deseasonalising and reseasonalising

Removing the seasonal effect lets you see the underlying trend; restoring it converts a trend forecast back to an actual figure.

Dividing strips out the seasonal bump or dip; multiplying puts it back. Deseasonalised data is the right input for fitting a trend line, because the trend line should not be distorted by the seasonal pattern.

Why deseasonalise

Comparing raw seasonal figures is misleading: a December peak is not "growth", it is the season. Deseasonalising removes that effect so you can judge whether the business is genuinely trending up or down. After fitting a trend line to deseasonalised data and forecasting, you reseasonalise the forecast to predict the actual figure for a specific season.

Calculating seasonal indices from data

When indices are not given, compute them. The standard method: find each value as a proportion of the average for its cycle (or of a centred moving average), then average those proportions for each season across all cycles, and finally scale the averaged figures so they sum to the number of seasons. For instance, if four raw quarterly averages came to 0.78,1.08,0.920.78, 1.08, 0.92 and 1.181.18, summing to 3.963.96, multiply each by 43.96=1.0101\dfrac{4}{3.96} = 1.0101 so the adjusted indices sum to exactly 44. This final scaling step is where marks are commonly lost, so always confirm the indices total the number of seasons before using them.

Exam-style practice questions

Practice questions written in the style of SCSA exam questions on this dot point, with worked answer explainers. The year tag is the paper they imitate, not the source.

WACE 20226 marksA shop's quarterly sales have seasonal indices: Quarter 1 =0.80= 0.80, Quarter 2 =1.10= 1.10, Quarter 3 =0.90= 0.90, Quarter 4 =?= ?. (a) Find the missing seasonal index. (b) Interpret the Quarter 2 index. (c) The actual Quarter 1 sales were \48\,000$; deseasonalise this figure.
Show worked answer →

Seasonal indices for four quarters sum to 44.

(a) 0.80+1.10+0.90+x=40.80 + 1.10 + 0.90 + x = 4, so x=42.80=1.20x = 4 - 2.80 = 1.20. Quarter 4 index =1.20= 1.20. (2 marks)

(b) A Quarter 2 index of 1.101.10 means Quarter 2 sales are typically 10%10\% above the quarterly average. (2 marks)

(c) Deseasonalised == actual divided by the index =480000.80=60000= \dfrac{48000}{0.80} = 60000, that is $60000\$60\,000. (2 marks)

Markers reward indices summing to 44, the "10% above average" interpretation, and dividing by the index to deseasonalise.

WACE 20245 marksMonthly visitor numbers have a December seasonal index of 1.451.45. (a) Interpret this index. (b) The deseasonalised forecast for next December is 82008200 visitors. Reseasonalise it to give the actual forecast.
Show worked answer →

An index above 11 marks an above-average season.

(a) A December index of 1.451.45 means December visitor numbers are typically 45%45\% above the monthly average, a strong peak season. (2 marks)

(b) Reseasonalise by multiplying the deseasonalised value by the index: 8200×1.45=118908200 \times 1.45 = 11890 visitors. (3 marks)

Markers reward the "45% above average" interpretation and multiplying by the index to reseasonalise.

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