Bachelor of Professional Communication
at RMIT University, Victoria.
A three-year communication degree at RMIT's City campus with majors in advertising, digital communication and public relations; the public relations major is accredited by Communication and Public Relations Australia. VCE prerequisite is a study score of at least 25 in English other than EAL (or 27 in EAL).
Lowest selection rank
The lowest selection rank (LSR) is the lowest ATAR plus adjustment factors (equity, subject and regional bonuses) that received an offer to the RMIT Bachelor of Professional Communication for that intake. Universities publish it in their admissions student profiles. Only intakes with a published figure are listed.
| Intake | Lowest selection rank | Source |
|---|---|---|
| 2026 | 63.35 | delta.vtac.edu.au |
| 2025 | 68.10 | delta.vtac.edu.au |
| 2024 | 70.00 | delta.vtac.edu.au |
A lowest selection rank describes a past intake, not a guaranteed entry score. Check the current entry requirements on the official course page before you apply through VTAC.
Prerequisite Year 12 subjects
Brush up on each prerequisite with our state-syllabus explainers and dot points.
What you will study
Students major in advertising, digital communication or public relations and can add a double major or minors in areas such as Asian media and culture, branding, cinema studies, journalism, literary studies, marketing, media, photography, pop culture and politics and communication.
Placement and industry experience
Digital communication and public relations students complete an 80 to 120 hour internship with government, media and communication agencies, and all students can take industry-partnered projects.
Career outcomes
- Graduates work as public relations consultants, communications officers, journalists, content strategists and corporate communicators across Melbourne media and corporate sector.
- First-year jobs typically include PR agency graduate programs, communications officer roles in government, content production for digital media and journalism cadetships.
- Many alumni progress to senior PR consultant, communications director, content marketing leadership, or independent consulting practice.
Professional accreditation
- Communication and Public Relations Australia (public relations major)
Typical first jobs
- Public relations consultant in a Melbourne agency
- Communications officer in government or not-for-profit
- Content strategist or social media coordinator
- Account executive in an advertising or marketing agency
- Internal communications coordinator in a large corporate
- Junior copywriter or editorial assistant
- Media adviser to politicians or industry bodies
Graduate starting salary
$55,000 - $68,000 per year
Source: qilt.edu.au. Last reviewed 2026-05-21.
After graduation
Graduates work in advertising, public relations, digital and corporate communication. Honours and the Master of Teaching Practice are further study options.
Is this the right degree for you?
You probably thrive here if
- Strong writers who can shift register quickly
- Confident presenters and pitchers
- People interested in PR, journalism, advertising and brand strategy
- Students who enjoy industry-led, studio-style learning
- Networkers who want agency exposure early
It is probably not for you if
- Students who prefer maths-heavy or scientific study
- Quiet workers who dislike presentations and team pitches
- Those wanting a regulated, single-licence profession
- Students who want fully online study with little group contact
Careers this leads to
Australian career pathways that name this Bachelor of Professional Communication as an entry route. Each page shows uni, TAFE and apprenticeship alternatives.
Sources
Course details are summarised by ExamExplained, not copied from the university. Confirm course content and selection ranks on the RMIT University website and on VTAC before applying.