Bachelor of Communication (Professional Communication)
at RMIT University, Victoria.
A three-year communications degree at RMITs City campus with a strong industry-immersion approach. Includes a Work Integrated Learning placement and a final capstone project taught with Melbournes PR agencies and corporate communications teams.
ATAR cutoff history
Published cutoff data for the RMIT University Bachelor of Communication (Professional Communication). We never invent figures; entries marked "not published" mean the university or admissions centre has not released a verified cutoff for that intake.
| Intake year | ATAR cutoff | Admissions centre |
|---|---|---|
| 2025 | ATAR cutoff not published | VTAC |
| 2024 | ATAR cutoff not published | VTAC |
| 2023 | ATAR cutoff not published | VTAC |
No verified cutoffs are available. Confirm the latest figure on the official VTAC cutoff release.
Prerequisite Year 12 subjects
Brush up on each prerequisite with our state-syllabus explainers and dot points.
What you will study
First year introduces public relations, advertising, media writing, communication theory and the digital media landscape. You learn the structures of news, PR campaigns and corporate communications, and start writing for real briefs. Second year you go deeper into strategic communication, crisis communication, persuasion theory, audience research and digital content production. RMIT runs studio-style classes with industry clients - by the end of second year most students have written campaigns, media releases and content briefs for real or simulated organisations. Third year is the capstone year with a major Work Integrated Learning placement (typically 12 weeks in a PR agency, corporate communications team or government department) plus a final-year campaign project. Industry-led classes are common, with guest lecturers from RMIT's PR and communications partners.
Example first-year subjects
- Public Relations Foundations
- Media Writing and Editing
- Communication Theory
- Introduction to Advertising
- Digital Media Production
- Storytelling for Communication
How you will be assessed
- Campaign briefs and strategy documents (2000 to 3000 words)
- Portfolio of agency-style writing and content
- Pitch presentations to industry panels
- Reflective placement journals and supervisor reports
- Group integrated communications campaigns
- Short critical essays on communication theory
Placement and industry experience
The Work Integrated Learning placement is the centrepiece of the third year. Students complete around 100 to 120 hours in a PR agency, corporate communications team, government communications unit or not-for-profit. Placements are unpaid under fair-work student exemptions. Students keep a reflective journal, deliver a portfolio of agency-quality work and are assessed by both an industry supervisor and the RMIT academic team.
Career outcomes
- Graduates work as public relations consultants, communications officers, journalists, content strategists and corporate communicators across Melbourne media and corporate sector.
- First-year jobs typically include PR agency graduate programs, communications officer roles in government, content production for digital media and journalism cadetships.
- Many alumni progress to senior PR consultant, communications director, content marketing leadership, or independent consulting practice.
Professional accreditation
- Recognised by the Public Relations Institute of Australia (PRIA)
- Recognised by the International Association of Business Communicators (IABC)
Typical first jobs
- Public relations consultant in a Melbourne agency
- Communications officer in government or not-for-profit
- Content strategist or social media coordinator
- Account executive in an advertising or marketing agency
- Internal communications coordinator in a large corporate
- Junior copywriter or editorial assistant
- Media adviser to politicians or industry bodies
Graduate starting salary
$55,000 - $68,000 per year
Source: https://www.qilt.edu.au/surveys/graduate-outcomes-survey-(gos). Last reviewed 2026-05-21.
After graduation
Most graduates step straight into agency or in-house communications roles. Postgrad options include the Master of Communication, Master of Marketing, Master of Strategic Communication, Master of Journalism or graduate diplomas in public policy and government relations. Some graduates accumulate work experience and progress to senior consultant or communications-director roles within five to seven years.
Is this the right degree for you?
You probably thrive here if
- Strong writers who can shift register quickly
- Confident presenters and pitchers
- People interested in PR, journalism, advertising and brand strategy
- Students who enjoy industry-led, studio-style learning
- Networkers who want agency exposure early
It is probably not for you if
- Students who prefer maths-heavy or scientific study
- Quiet workers who dislike presentations and team pitches
- Those wanting a regulated, single-licence profession
- Students who want fully online study with little group contact
Careers this leads to
Australian career pathways that name this Bachelor of Communication (Professional Communication) as an entry route. Each page shows uni, TAFE and apprenticeship alternatives.
Sources
- https://www.rmit.edu.au/study-with-us/levels-of-study/undergraduate-study/bachelor-degrees/bp217
- https://www.vtac.edu.au/
Course details are summarised by ExamExplained, not copied from the university. Confirm course content and ATAR cutoffs on the RMIT University handbook and on VTAC before applying. Page generated at https://examexplained.com.au/uni/rmit/bachelor-of-communication-professional.