Business Model

3 dot points across 3 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.

How does a venture choose a revenue model and price that captures the value it creates?

Select and justify a revenue model and pricing strategy that captures value and supports a viable business model.

How to choose a revenue model and pricing strategy that captures the value a venture creates, covering subscription, transaction and freemium models and cost-plus, value-based and competitive pricing.

6 min answer →

How does the Business Model Canvas map how a business creates and captures value?

Use the Business Model Canvas to map and evaluate how a business creates, delivers and captures value.

How the nine building blocks of the Business Model Canvas map how a venture creates, delivers and captures value, and how to use it to test and refine a business idea.

7 min answer →

How does a clear value proposition match what a defined customer segment actually needs?

Define customer segments and design a value proposition that fits their needs, using the Value Proposition Canvas.

How to define precise customer segments and design a value proposition that fits their jobs, pains and gains using the Value Proposition Canvas to achieve product-market fit.

6 min answer →