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Unit 4: Respectful relationships in the post-schooling transition

Quick questions on Diffusion of innovations and RE-AIM for QCE Health Unit 4

4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What is the diffusion of innovations model?
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The diffusion of innovations model explains how a new idea, behaviour or product spreads through a population over time. People adopt at different rates, usually grouped as:
What is the RE-AIM framework?
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RE-AIM is an evaluation framework with five dimensions:
What is using the two models together?
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The models complement each other. Diffusion helps you plan: target opinion leaders and design the behaviour to be easy to adopt so a new norm spreads. RE-AIM helps you evaluate: check whether the campaign reached a representative group, worked, was adopted by settings, was delivered as intended, and lasted. Used together they cover the full cycle of building collective resilience: getting a healthy norm to spread and then verifying it stuck.
What is applying to a campaign?
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Take a campaign promoting respectful relationships in the post-schooling transition. Diffusion guides you to recruit respected peers as early adopters and to make the behaviour visible and easy. RE-AIM then frames your evaluation: did the campaign reach a representative slice of the cohort, did distress or risk measures improve, did organisations adopt it, was it delivered consistently, and did the norm persist after the launch? Answering with evidence against each dimension is high-value in the IA1 action research and the investigation.

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