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QLDFilm, Television and New MediaQuick questions
Unit 4: Artistry
Quick questions on Audiences and the extended-response examination: QCE Film, Television and New Media
4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is audiences as a key concept?Show answer
In Film, Television and New Media, audiences covers how products are made for, target, and position viewers, and how viewers interpret and respond. A maker constructs a product with an intended audience and a preferred reading in mind, but audiences are active and may negotiate or resist that reading.
What is audience positioning?Show answer
Positioning is how a product encourages an audience to feel, think and respond. It is achieved through the media languages: point of view, editing rhythm, music, and the selection of what we see. A product positions an audience to sympathise with one character, distrust another, or accept a particular view of an issue. Analysing positioning means analysing the choices that steer the audience, then evaluating how effectively they work.
What are reading positions?Show answer
Audiences do not all read a product the same way. Three reading positions are useful:
What is the external assessment?Show answer
The external assessment is an extended-response examination drawn from Unit 4 subject matter. You apply the five key concepts to respond analytically and evaluatively under timed conditions. Success depends on:
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