§-Unit

Unit 4: Business evolution

4 dot points, in syllabus order. Each dot point has a focused answer, with exam-style questions and worked answers where available.

Topic 1: Globalisation as a driver of business evolution

Globalisation as a driver of business evolution - global supply chains, offshoring and outsourcing, the influence of trade agreements and exchange rates, the opportunities and threats of globalisation, and the implications for how an Australian business evolves and competes

Globalisation. Global supply chains, offshoring and outsourcing, the influence of trade agreements and exchange rates, the opportunities and threats of globalisation, and the implications for an evolving Australian business, with worked examples.

9 min read →

Topic 1: Repositioning a business in response to changing market conditions

Drivers of repositioning - changing consumer trends, technological disruption, sustainability expectations, competitive pressure, regulatory change - and strategies for repositioning (rebranding, product portfolio change, market re-segmentation, channel shift)

Repositioning. The major change drivers (consumer trends, technological disruption, sustainability expectations, competitive pressure, regulatory change), repositioning strategies (rebranding, portfolio change, re-segmentation, channel shift), with worked Australian examples from Telstra, Coles and the Australian energy retailers.

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Topic 2: Leadership and stakeholder management during transformation

Leadership styles during change (transformational, transactional, servant); stakeholder management during transformation including employee consultation, customer communication, supplier relationships and community engagement; the role of corporate communication

Leadership and stakeholder management during transformation. Transformational, transactional and servant leadership styles, stakeholder management across employees, customers, suppliers and community, and the role of corporate communication, with worked Australian examples.

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Topic 2: Transformation, innovation and managing risk during change

Business transformation strategies, innovation (incremental and disruptive, product and process innovation), risk management during transformation (identification, assessment, treatment, monitoring) and the role of corporate social responsibility in transformation decisions

Transformation, innovation and risk management. Business transformation strategies, types of innovation (incremental v disruptive, product v process), the four-step risk-management process, and CSR considerations, with worked Australian examples from Atlassian, Telstra and Cochlear.

9 min read →