Media flashcards

76 WACE Media cards across 2 modules (24 definitions, 52 key facts, 0 fill-the-gap, 0 formulas). Each session gives you 20 cards, due cards first. Swipe right for easy, left for hard, down for again. Keyboard: Space to flip, 1 to 4 to rate.

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Sample cards from this deck

Definition
Aesthetics and style of the producer: WACE Year 12 Media Production and Analysis Unit 3
Define Aesthetic
An aesthetic is the distinctive overall look and feel of a media work, created by the consistent combination of technical, symbolic and audio codes.
Definition
Audience values and positioning: WACE Year 12 Media Production and Analysis Unit 4
Define Target audience
A target audience is the specific group a media work is designed to reach, defined by demographics such as age and location and by psychographics such as values, attitudes and interests. Persuasive producers identify a target audience and tailor codes and appeals to its existing beliefs and desires.
Definition
Audience and production skills in media art: WACE Year 12 Media Production and Analysis Unit 3
Define Production statement
The practical production statement is a short written piece, up to two single-sided A4 pages, in which you explain your intention, target audience and the key production choices behind your media artwork.
Definition
Genre and audience engagement: WACE Year 12 Media Production and Analysis Unit 4
Define Genre conventions
Genre conventions are the repeated features of content and style that let audiences recognise a type of media work, such as the interview and voiceover of documentary or the product reveal of advertising. Persuasive media borrow these conventions to set audience expectations and lend a message a familiar, trusted feel.
Definition
Audience interpretation of media art: WACE Year 12 Media Production and Analysis Unit 3
Define Preferred reading
A preferred reading is the interpretation a media work is constructed to encourage through its codes and structure. Audiences may accept the preferred reading, negotiate it, or read against it, because meaning is completed by the audience, not delivered whole.
Definition
Genre and persuasive media forms: WACE Year 12 Media Production and Analysis Unit 4
Define Persuasive genre
A persuasive genre is a recognisable category of persuasive media, such as advertising, documentary or propaganda, defined by conventions the audience knows. The conventions carry persuasive force in themselves, because they tell the audience how to read and how much to trust the work.
Definition
Challenging dominant representations: WACE Year 12 Media Production and Analysis Unit 3
Define Dominant representation
A dominant representation is the most widespread, commonly accepted way a person, group, place or idea is portrayed across media, to the point that it appears natural.
Definition
Ideology, values and bias: WACE Year 12 Media Production and Analysis Unit 4
Define Dominant ideology
A dominant ideology is the set of values and beliefs that the most powerful groups in a society present as natural and universal. Persuasive media frequently reinforce dominant ideology, which is why messages that support it can feel like common sense rather than argument.
Definition
Genre in media art: WACE Year 12 Media Production and Analysis Unit 3
Define Genre
A genre is a category of media work defined by a predictable set of codes, conventions and narrative patterns that producers and audiences both recognise. Film genres include horror, science fiction and musicals; documentary, news and reality are also genres, each with its own conventions.
Definition
Institutions and media production: WACE Year 12 Media Production and Analysis Unit 4
Define Media institution
A media institution is an organisation that produces, funds or distributes media and operates within commercial, public or regulatory pressures. Its purpose, ownership and resources shape the persuasive messages it makes and the audiences it can reach.