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WAHealthQuick questions
Unit 4: Globalisation, Consumer and Personal Health
Quick questions on Media, marketing and critical health literacy: WACE Year 12 Health Studies Unit 4
2short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is positive uses of media?Show answer
Media is not only a threat to health. Public health campaigns use the same channels to spread accurate prevention messages, reach large audiences quickly and shift social norms in healthy directions, such as anti-smoking or sun-safety campaigns. Reliable health information is widely available online. The challenge for the consumer is telling helpful, evidence-based content apart from persuasive marketing, which is exactly what critical health literacy provides.
What is applying critical health literacy?Show answer
Critical health literacy is the appraisal and action level of health literacy applied to media. A critical consumer asks who created the message and why, whether the creator is selling something or has a conflict of interest, whether the claim is supported by evidence, what technique is being used to persuade, and whether the image or lifestyle shown is realistic. Having appraised the message, the consumer decides whether to act, seeks a reliable source if unsure, and can recognise and resist manipulation. At its highest level, critical literacy also drives action on the conditions, such as supporting regulation of harmful advertising to children.
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