§-Visual Communication Design syllabus
VIC · VCAA← Visual Communication Design
Visual Communication Design syllabus, dot point by dot point
Every dot point in the VIC Visual Communication Design syllabus, with a focused answer for each. Click any dot point for a worked explainer, past exam questions and links to related points.
Unit 3: Visual communication design practices
Module overview →How do you analyse the visual language of existing design work to explain its purpose, function and aesthetic impact on an audience?
the analysis of existing visual communications, examining how visual language, design elements and principles, methods, media and materials create meaning and serve purpose, function and aesthetic impact for an intended audience
How does culture shape design, and what protocols govern the respectful use of Aboriginal and Torres Strait Islander knowledge and designs?
the influence of culture on design and the protocols for the respectful and lawful use of cultural knowledge, with particular focus on Aboriginal and Torres Strait Islander designs, including ownership, consent and the role of Indigenous Cultural and Intellectual Property
How do the design elements and principles work together to direct an audience and satisfy a specific communication need?
the selection and application of design elements and design principles to create visual communications that meet the requirements of a brief, its purpose, audience and context
What are the three design fields in VCD, and how do communication, environmental and industrial design differ in what they create and the conventions they use?
the three fields of design practice, communication, environmental and industrial design, including what each field designs, the conventions and presentation methods typical of each, and how visual language is applied differently across them
What is design thinking, and how do divergent and convergent thinking strategies drive the way you open up and narrow down ideas through the design process?
design thinking and the use of divergent and convergent thinking strategies to expand and then narrow possibilities at each stage of the VCD design process, including how the two modes alternate across the double diamond
How do contemporary designers across different fields approach their practice, and what can their work and processes teach you about innovation?
the practices of contemporary designers, including how they research, generate and develop ideas, and how design innovation responds to social, cultural, environmental, economic and technological factors
What research methods do designers use in the Discover stage, and how do you research a problem ethically before defining a brief?
the range of primary and secondary research methods used in the Discover stage, including human-centred and ethical research practices, to investigate users, contexts and existing solutions before reframing the problem
How do human-centred research methods help you reframe a design problem and write a brief that defines a genuine communication need?
the use of human-centred research methods to investigate users, reframe a design problem and develop a brief that defines the communication need, purpose, audience and context across the Discover and Define stages
How do you move from a brief to a folio of distinct design concepts through ideation and the Develop stage of the design process?
the use of design thinking, ideation methods and the Develop stage to generate, explore and develop distinct design concepts that respond to two separate communication needs defined in the brief
What legal and ethical obligations do designers carry, and how do intellectual property, copyright and professional responsibility shape design practice?
the legal and ethical obligations of designers, including intellectual property, copyright and trademark, attribution and consent, and the professional responsibilities designers hold toward clients, audiences and the wider community
What does sustainable design practice mean, and how can designers reduce the social and environmental impact of their work across its whole life cycle?
the principles of sustainable and responsible design practice, including reducing environmental impact through choices of methods, media and materials, considering a design's life cycle, and weighing social and economic impact alongside environmental impact
What are the four stages of the VCD design process, and how does the double diamond model show the way a designer moves between them?
the four stages of the VCD design process, Discover, Define, Develop and Deliver, represented as a double diamond, and the iterative, non-linear way a designer moves through and revisits them when solving a communication problem
Unit 4: Delivering design solutions
Module overview →What drawing methods and technical conventions do designers use to communicate ideas and resolved solutions across the design fields?
the use of manual and digital drawing methods and technical drawing conventions, including two-dimensional and three-dimensional drawing systems such as plans, elevations, paraline and perspective drawing, to communicate design ideas and resolved solutions accurately
How do you evaluate the extent to which your resolved concepts meet the requirements of the brief?
the evaluation of the extent to which resolved design concepts meet the requirements of the brief, using evidence, feedback and the brief's own criteria to make justified judgements about each communication need
How do your choices of methods, media and materials shape resolved design solutions and the formats you present them in?
the selection and application of methods, media and materials, and of appropriate presentation formats, to produce and present resolved design solutions suited to the purpose, audience and context of the brief
How do you devise and deliver a pitch that communicates your resolved design concepts persuasively to an audience?
the devising and delivery of a pitch that presents resolved design concepts to an audience, selecting presentation formats and communicating design decisions, rationale and fit to the brief
How do you choose and produce the right presentation format so a resolved design solution communicates effectively to its audience?
the selection and production of appropriate presentation formats for resolved design solutions, matching format to the design field, purpose, audience and context, so the final solution is communicated in a form suited to how it will be seen or used
How do you refine and resolve developed concepts into final design solutions that meet the brief in the Deliver stage?
the refinement and resolution of distinct design concepts for each communication need, using iteration, testing and feedback in the Deliver stage to produce resolved design solutions that satisfy the brief