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VICVisual Communication DesignQuick questions
Unit 3: Visual communication design practices
Quick questions on Human-centred research and the brief: VCE Visual Communication Design
3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is human-centred design as a mindset?Show answer
Human-centred design means designing for and with the people who will use the outcome, rather than for your own taste or assumptions. It keeps the user at the centre of every decision, which is why the process opens with research about people before any idea is sketched.
What is the Discover stage?Show answer
Discover is divergent. You gather wide, varied evidence about users and the context before narrowing anything.
What is the Define stage?Show answer
Define is convergent. You synthesise the research, often with tools like affinity mapping, personas or insight statements, and then reframe the design problem. Reframing means restating the problem so it targets the underlying need you discovered, which is frequently different from the surface problem you were first handed.
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