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VICMediaQuick questions
Unit 4: Media production and issues in media
Quick questions on Audience agency and the media relationship: VCE Media
3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is defining agency?Show answer
The concept of agency replaces the simple question of whether media are good or bad with a more useful one: how much control do audiences have, and how much rests with media producers, platforms, institutions and governments? Unit 4 explores this balance.
What is the nature of communication?Show answer
Communication between media and audiences was once largely one-directional: producers broadcast, audiences received. It is now substantially two-directional and networked. Audiences respond directly, content spreads peer to peer, and producers monitor and react to audience behaviour. Recognising this shift from broadcast to networked communication helps explain why agency is a live, contested issue.
What is writing about agency?Show answer
Frame discussions as a weighing of agency against control, support each claim with evidence or a clear example, and reach a judgement rather than describing both sides neutrally. Use precise concepts: agency, participation, active and passive audiences, networked communication. Examiners reward reasoned argument, not opinion.
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