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VICMediaQuick questions
Unit 3: Media narratives and pre-production
Quick questions on Narrative and ideology in media texts: VCE Media
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What is defining ideology?Show answer
In media study, ideology is rarely stated outright. It is naturalised, that is, made to seem obvious and unremarkable, through repeated representations. When a narrative consistently rewards individual ambition, or frames a particular group as a threat, it is communicating ideology whether or not the creators intended it.
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