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VICMediaQuick questions

Unit 3: Media narratives and pre-production

Quick questions on Defining the specified audience in VCE Media

2short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What is the audience drives every decision?
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Once defined, the audience becomes the reference point for the whole design. The chosen form should suit how the audience consumes media; the style and codes should suit their tastes and reading habits; the conventions should match or knowingly subvert their genre expectations; the planned distribution should reach them where they already are. Each design choice in your plan should be able to finish the sentence because my audience.
What is documenting the audience?
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In your design plan, state the audience early and in detail, then refer back to it as you justify each decision. A short audience profile at the top, followed by decisions that cite it, makes the audience-led logic visible to the assessor.

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