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VICBusiness ManagementQuick questions
Unit 4: Transforming a business
Quick questions on Communication during change (VCE Business Management Unit 4)
4short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What are the channels?Show answer
Effective communication matches the channel to the audience and the message. The main channels available to a manager during change include:
What is principles of effective change communication?Show answer
Communication should start before the change is announced (in the unfreeze stage) and continue through change and refreeze. Silence is interpreted as bad news. Continuous communication keeps the workforce and the customer base ahead of the rumour cycle.
What are common communication failures?Show answer
The most common change-communication failures are predictable and avoidable.
What is plan?Show answer
Identify audiences, recommend channels and principles for each, justify with the change risk.
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