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QLDPsychologyQuick questions
Unit 4: The influence of others
Quick questions on Attitudes and attitude change: the tri-component model, cognitive dissonance and persuasion (QCE Psychology Unit 4)
3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is the tri-component (ABC) model?Show answer
This model proposes that an attitude has three interrelated components.
What is the attitude-behaviour gap?Show answer
Attitudes do not always predict behaviour. LaPiere (1934) travelled across the United States with a Chinese couple and was refused service only once, yet when later surveyed, most of the same establishments said they would refuse Chinese guests. This classic study showed a large gap between stated attitudes and actual behaviour. Attitudes predict behaviour best when they are strong, specific, based on direct experience and when situational pressures are weak.
What is cognitive dissonance (Festinger, 1957)?Show answer
Cognitive dissonance is the uncomfortable tension we feel when we hold two inconsistent cognitions, or when our behaviour conflicts with our attitudes. To reduce the discomfort, we often change the attitude to match the behaviour.
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