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Unit 3: Designing with empathy

Quick questions on Personas and empathy maps in QCE Design Unit 3

3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What is the persona?
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A persona is a short profile of the identified user, written as if describing a real person. A useful persona captures:
What is the empathy map?
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An empathy map is a structured grid that sorts what you learned into four quadrants:
What is a decorative empty template?
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A blank or generic empathy map filled with assumptions adds nothing. Populate it from your actual research.

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