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QLDDesignQuick questions

Unit 3: Designing with empathy

Quick questions on Design brief and design criteria in QCE Design Unit 3

6short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What is the design brief?
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A design brief is a concise written statement that frames the problem before any solving begins. In Unit 3 it describes a human-centred design problem for an identified person or group. A strong brief sets out:
What is design criteria?
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Design criteria are the measurable conditions a successful response must satisfy. Each criterion should answer a need from the explore phase, and each should be written so you can test whether a design meets it. The discipline is to make criteria specific and measurable rather than vague:
What is turning needs into criteria?
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The conversion is direct: every analysed need becomes one or more criteria.
What is criteria invented at the end?
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Criteria written after the design, to flatter it, are obvious to markers. They must come from the explore analysis and be used throughout.
What is criteria with no evidenced need behind them?
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Every criterion should trace to a specific finding. A criterion with no need is padding.
What is a brief that forgets the user?
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If the identified person fades out of the brief, the design stops being human-centred and the justification weakens.

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