Unit 2: Business growth

A focused answer to the QCE Business Unit 2 dot point on cash flow. The profit-versus-cash distinction, the cash flow statement, working capital and the cash conversion cycle, the risk of overtrading during growth, and strategies to close cash gaps, with worked Australian examples.

A focused answer to the QCE Business Unit 2 dot point on HRM for a growing business. Recruitment and selection, induction and training, retention strategies (rewards, career development, culture, flexibility), with worked Australian examples from Atlassian, Canva and Bunnings.

A focused answer to the QCE Business Unit 2 dot point on the marketing mix. The 7Ps for service businesses (product, price, promotion, place, people, process, physical evidence) and the integration of these elements to support growth, with worked Australian examples from Atlassian, Aesop and Bunnings.

A focused answer to the QCE Business Unit 2 dot point on segmentation, target market selection and positioning. The four segmentation variables, the STP (segmentation, targeting, positioning) sequence and positioning maps, with worked Australian examples from Bunnings, Aesop and Aldi.

A focused answer to the QCE Business Unit 2 dot point on operations. The inputs-transformation-outputs model, adding value, productivity and efficiency, quality management (QC, QA, TQM), and the role of technology and economies of scale during growth, with worked Australian examples.