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QLDBusinessQuick questions
Unit 2: Business growth
Quick questions on Marketing mix strategies for a growing business (QCE Business Unit 2)
3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What are growth-stage decisions?Show answer
Continuous product improvement based on customer feedback; product-line extensions to capture adjacent segments; quality investment to support premium positioning.
What is plan?Show answer
Apply each P with growth-stage thinking.
What are generic "use Instagram" promotion answers?Show answer
Specific channels matched to the target segment earn more marks.
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