QLDBusiness Studies
Unit 2: Business growth
3 dot points across 2 inquiry questions. Click any dot point for a focused answer with worked past exam questions where available.
Topic 2: Human resource management for a growing business
Topic 1: Marketing strategies for a growing business
- Marketing mix strategies for a growing business - the 7Ps (product, price, promotion, place, people, process, physical evidence) - and the integration of the elements to support growth objectives
A focused answer to the QCE Business Unit 2 dot point on the marketing mix. The 7Ps for service businesses (product, price, promotion, place, people, process, physical evidence) and the integration of these elements to support growth, with worked Australian examples from Atlassian, Aesop and Bunnings.
9 min answer → - Target market segmentation - demographic, geographic, psychographic and behavioural variables - the selection of target markets, and positioning the business in the chosen segments
A focused answer to the QCE Business Unit 2 dot point on segmentation, target market selection and positioning. The four segmentation variables, the STP (segmentation, targeting, positioning) sequence and positioning maps, with worked Australian examples from Bunnings, Aesop and Aldi.
8 min answer →