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NSWBusiness Studies2023

HSC Business Studies 2023

Walkthrough of the 2023 HSC Business Studies exam: what each section assessed, timing, five original exam-style worked questions (financial ratios, cash flow, critical path analysis, pricing and a business report plan) and common errors drawn from the NESA marking guideline criteria.

Marks
100
Time
180 min
Authority
NESA
Updated

What this paper assessed

The 2023 HSC Business Studies exam sampled all four HSC topics: Operations, Marketing, Finance and Human Resources. Across the paper:

  • Section I (multiple choice) spread 20 one-mark items across the four topics. Items tested the purpose of employee rewards, operations performance objectives, relationship marketing and pricing strategies, the order of steps in a marketing plan, methods of international payment and their risk to an exporter, the role of the Fair Work Commission, choosing a long-term source of finance, implied conditions under consumer law, the effect of a rising Australian dollar on imports and exports, a net profit ratio calculation, a two-item critical path analysis, and a liquidity (current ratio) item. NESA's answer key notes that the final current ratio item accepted two answers and flags it as unsuitable for exam preparation.
  • Section II (short answer) had one three-part question per topic: an operations question about a manufacturer sourcing inputs globally (cost versus quality, economies of scale, resistance to new technology); a human resources question on equal employment opportunity, human resource issues (including legal breaches) in a job advertisement and social influences on labour force participation data; a marketing question on the product life cycle, niche marketing and a global marketing strategy; and a finance question on the cash flow statement, conflict between short-term and long-term financial objectives, and limitations of financial reports.
  • Section III (business report) combined human resources (global factors of costs, skills and supply when recruiting and retaining staff) with finance (comparing debt and equity, then recommending one external source of finance) for a hypothetical business expanding overseas.
  • Section IV (extended response) offered a choice of two "to what extent" essays: one on how influences on marketing affect business success, the other on how influences on operations affect business success.

Structure and timing

The cover gives 5 minutes reading time and 3 hours working time for 100 marks, with NESA-approved calculators permitted. That is

180 min100 marks=1.8 minutes per mark.\frac{180 \text{ min}}{100 \text{ marks}} = 1.8 \text{ minutes per mark.}

Section Questions Marks Suggested time on the paper
I: multiple choice 1 to 20 20 about 35 minutes
II: short answer 21 to 24 (each 10 marks, in parts) 40 about 1 hour 15 minutes
III: business report 25 20 about 35 minutes
IV: extended response 26 or 27 (choose one) 20 about 35 minutes

The suggested times add to exactly 180 minutes (35+75+35+35=18035 + 75 + 35 + 35 = 180), so there is no built-in buffer. A practical split:

  • Section I: aim for 30 minutes and bank 5 minutes. Do the calculation items (profit ratio, critical path, current ratio) with the calculator, then move on.
  • Section II: about 1818 to 1919 minutes per 10-mark question. Match length to the verb: "outline" parts are two or three sentences, "explain" and "justify" parts need cause and effect linked to the stimulus business.
  • Section III: spend 3 to 5 minutes planning the report headings against each dot point before writing.
  • Section IV: decide your judgement first, then spend 3 minutes mapping influences to case study evidence.
  • Use reading time to choose between Questions 26 and 27 and to skim the Section III stimulus.

Worked practice questions (exam-style)

Worked example

Question 1 (5 marks): Harbourline Kayak Hire Pty Ltd reports the following. Current assets: cash $18 000\text{\textdollar}18\,000, accounts receivable $24 000\text{\textdollar}24\,000, inventory $38 000\text{\textdollar}38\,000. Current liabilities: accounts payable $30 000\text{\textdollar}30\,000, overdraft $12 000\text{\textdollar}12\,000, short-term loan $8000\text{\textdollar}8000. Non-current liabilities: bank loan $90 000\text{\textdollar}90\,000. Owner's equity: $160 000\text{\textdollar}160\,000. Sales were $400 000\text{\textdollar}400\,000, cost of goods sold $240 000\text{\textdollar}240\,000 and expenses $116 000\text{\textdollar}116\,000. (a) Calculate the current ratio, the debt to equity ratio and the net profit ratio. (b) The owner proposes either using $10 000\text{\textdollar}10\,000 of cash to pay suppliers, or borrowing $20 000\text{\textdollar}20\,000 on a short-term loan and holding it as cash. Which proposal improves the current ratio? Show working.

Step 1: Liquidity (current ratio)

Current assets=18 000+24 000+38 000=80 000\text{Current assets} = 18\,000 + 24\,000 + 38\,000 = 80\,000

Current liabilities=30 000+12 000+8000=50 000\text{Current liabilities} = 30\,000 + 12\,000 + 8000 = 50\,000

Current ratio=80 00050 000=1.6:1\text{Current ratio} = \frac{80\,000}{50\,000} = 1.6 : 1

Step 2: Gearing (debt to equity)

Total liabilities are current plus non-current: 50 000+90 000=$140 00050\,000 + 90\,000 = \text{\textdollar}140\,000.

Debt to equity=140 000160 000=0.875  (87.5%)\text{Debt to equity} = \frac{140\,000}{160\,000} = 0.875 \;(87.5\%)

Step 3: Profitability (net profit ratio)

Gross profit=400 000−240 000=160 000,Net profit=160 000−116 000=44 000\text{Gross profit} = 400\,000 - 240\,000 = 160\,000, \qquad \text{Net profit} = 160\,000 - 116\,000 = 44\,000

Net profit ratio=44 000400 000=0.11=11%\text{Net profit ratio} = \frac{44\,000}{400\,000} = 0.11 = 11\%

Step 4: Test each proposal

Paying suppliers reduces current assets and current liabilities by the same amount:

80 000−10 00050 000−10 000=70 00040 000=1.75:1\frac{80\,000 - 10\,000}{50\,000 - 10\,000} = \frac{70\,000}{40\,000} = 1.75 : 1

Borrowing short term adds the same amount to both:

80 000+20 00050 000+20 000=100 00070 000≈1.43:1\frac{80\,000 + 20\,000}{50\,000 + 20\,000} = \frac{100\,000}{70\,000} \approx 1.43 : 1

Because the ratio starts above 1, subtracting equal amounts from both sides raises it and adding equal amounts lowers it. Short-term borrowing looks like "more cash" but it worsens liquidity as measured by the current ratio.

Final answer: current ratio 1.6:11.6:1, debt to equity 0.8750.875 (87.5%), net profit ratio 11%11\%. Paying suppliers improves the current ratio to 1.75:11.75:1; the short-term loan lowers it to about 1.43:11.43:1.

Worked example

Question 2 (5 marks): Ember and Oak Bakery has an opening cash balance of $6000\text{\textdollar}6000 on 1 January. Projected cash inflows (cash sales) are $22 000\text{\textdollar}22\,000 in January, $18 000\text{\textdollar}18\,000 in February and $25 000\text{\textdollar}25\,000 in March. Each month it pays wages of $9000\text{\textdollar}9000 and rent of $3000\text{\textdollar}3000. Ingredient payments are $8000\text{\textdollar}8000, $7500\text{\textdollar}7500 and $9500\text{\textdollar}9500 respectively. In March it plans to pay $15 000\text{\textdollar}15\,000 cash for a new oven. (a) Distinguish a cash flow statement from an income statement. (b) Calculate the closing cash balance for each month. (c) Recommend ONE strategy to manage the problem your projection reveals.

Step 1: Cash flow versus income statement

A cash flow statement tracks actual cash moving into and out of the business over a period (operating, investing and financing activities), so it shows whether the business can meet its payments as they fall due: a liquidity tool. An income statement records revenue earned and expenses incurred in the period, whether or not cash has changed hands, to calculate profit. A business can be profitable and still run out of cash.

Step 2: Month by month

Closing balance=Opening balance+Inflows−Outflows\text{Closing balance} = \text{Opening balance} + \text{Inflows} - \text{Outflows}

Month Opening Inflows Outflows Net flow Closing
January $6000\text{\textdollar}6000 $22 000\text{\textdollar}22\,000 $20 000\text{\textdollar}20\,000 +$2000+\text{\textdollar}2000 $8000\text{\textdollar}8000
February $8000\text{\textdollar}8000 $18 000\text{\textdollar}18\,000 $19 500\text{\textdollar}19\,500 −$1500-\text{\textdollar}1500 $6500\text{\textdollar}6500
March $6500\text{\textdollar}6500 $25 000\text{\textdollar}25\,000 $36 500\text{\textdollar}36\,500 −$11 500-\text{\textdollar}11\,500 −$5000-\text{\textdollar}5000

For March: 9000+9500+3000+15 000=$36 5009000 + 9500 + 3000 + 15\,000 = \text{\textdollar}36\,500, so 6500+25 000−36 500=−$50006500 + 25\,000 - 36\,500 = -\text{\textdollar}5000.

Step 3: Diagnose and recommend

Before the oven, operating cash flow is close to balanced (+$2000+\text{\textdollar}2000 in January, −$1500-\text{\textdollar}1500 in February, +$3500+\text{\textdollar}3500 in March), so the March shortfall is caused by paying cash for a long-term asset out of working capital. The strongest fix matches the finance to the asset: lease the oven (or buy it with a term loan). A lease replaces a $15 000\text{\textdollar}15\,000 lump sum with small monthly payments, so March closes positive, and the bakery keeps its cash buffer for seasonal dips such as February. Alternatives with weaker fit include negotiating a short-term overdraft (costly interest, and it funds a long-term asset with short-term debt) or delaying the purchase (may reduce output if the old oven fails).

Final answer: closing balances are $8000\text{\textdollar}8000 (January), $6500\text{\textdollar}6500 (February) and −$5000-\text{\textdollar}5000 (March). Recommend leasing the oven (or a term loan) so the long-term asset is not paid from working capital and March stays in positive cash.

Worked example

Question 3 (4 marks): Saltwater Café is refitting its kitchen. The activities are: A design approval (4 days, no predecessor); B order and deliver equipment (6 days, after A); C demolition (3 days, after A); D plumbing and electrical (5 days, after C); E install equipment (4 days, after B and D); F painting (2 days, after D); G final inspection (1 day, after E and F). (a) Identify the critical path and its length. (b) Delivery of equipment (B) is delayed by 3 days. By how many days does the project length change?

Step 1: List every path from start to finish

A-B-E-G:4+6+4+1=15 days\text{A-B-E-G}: 4 + 6 + 4 + 1 = 15 \text{ days}

A-C-D-E-G:4+3+5+4+1=17 days\text{A-C-D-E-G}: 4 + 3 + 5 + 4 + 1 = 17 \text{ days}

A-C-D-F-G:4+3+5+2+1=15 days\text{A-C-D-F-G}: 4 + 3 + 5 + 2 + 1 = 15 \text{ days}

The critical path is the longest path, because no activity on it can slip without delaying completion.

Step 2: Float on B

B sits on a 15-day path, so it has 17−15=217 - 15 = 2 days of float (slack).

Step 3: Apply the delay

B now takes 6+3=96 + 3 = 9 days:

A-B-E-G:4+9+4+1=18 days\text{A-B-E-G}: 4 + 9 + 4 + 1 = 18 \text{ days}

The delay exceeds B's float by 3−2=13 - 2 = 1 day, so the project lengthens from 17 to 18 days and the critical path shifts to A-B-E-G. A manager could respond by expediting delivery or by adding resources to shorten installation (E), which is now on the critical path.

Final answer: (a) critical path A-C-D-E-G, 17 days. (b) The project lengthens by 1 day (to 18 days) because B had only 2 days of float; A-B-E-G becomes the new critical path.

Worked example

Question 4 (5 marks): Saltbush Skincare, a small Adelaide business, is launching a native-botanical sunscreen into a market dominated by established brands. Each unit has a variable cost of $9\text{\textdollar}9 and launch-year fixed costs are $60 000\text{\textdollar}60\,000. Its research suggests that at a penetration price of $15\text{\textdollar}15 it would sell about 12 00012\,000 units, while at a premium price of $24\text{\textdollar}24 it would sell about 50005000 units. Justify ONE pricing strategy for this launch, using calculations to support your answer.

Step 1: Contribution per unit and break-even

Break-even units=Fixed costsPrice−Variable cost\text{Break-even units} = \frac{\text{Fixed costs}}{\text{Price} - \text{Variable cost}}

Penetration: 60 00015−9=60 0006=10 000 units\text{Penetration: } \frac{60\,000}{15 - 9} = \frac{60\,000}{6} = 10\,000 \text{ units}

Premium: 60 00024−9=60 00015=4000 units\text{Premium: } \frac{60\,000}{24 - 9} = \frac{60\,000}{15} = 4000 \text{ units}

Step 2: Projected profit at the researched volumes

Penetration: 12 000×6−60 000=12 000\text{Penetration: } 12\,000 \times 6 - 60\,000 = 12\,000

Premium: 5000×15−60 000=15 000\text{Premium: } 5000 \times 15 - 60\,000 = 15\,000

Step 3: Justify with the business situation

  • Margin of safety: premium pricing breaks even at 4000 units against forecast sales of 5000, a safety margin of 1000 units (20% of forecast sales). Penetration needs 10,000 of a forecast 12,000 units, so a small forecast error wipes out its profit.
  • Positioning: "native botanical" is a point of difference that supports prestige positioning; a low price could signal lower quality and invite a price war with larger rivals that enjoy economies of scale Saltbush cannot match.
  • Capacity and cash: a small business producing fewer units ties up less cash in inventory.
  • Counterpoint: penetration builds market share faster, so Saltbush could review price once the brand is known, but it has the higher risk here.

Final answer: Saltbush should use premium (prestige) pricing at $24\text{\textdollar}24: it breaks even at 4000 units (versus 10,000), earns a higher projected profit ($15 000\text{\textdollar}15\,000 versus $12 000\text{\textdollar}12\,000), carries less forecast risk and fits the product's botanical point of difference.

Worked example

Question 5 (20 marks, business report plan): Brightwater Aquaculture Pty Ltd is a Tasmanian oyster and mussel producer with 60 staff. It plans a $900 000\text{\textdollar}900\,000 processing plant to supply Asian markets. Its balance sheet shows total liabilities of $1.2\text{\textdollar}1.2 million and owner's equity of $1.5\text{\textdollar}1.5 million, with 2 million shares on issue. Staff are anxious about automated shucking lines, and the business must hire food-safety technicians who are in short supply locally. The board asks for a business report that (1) explains the human resource challenges of the expansion, (2) compares a debenture issue at 7% interest with a 1-for-4 rights issue at $1.80\text{\textdollar}1.80 per share, and (3) recommends ONE source of finance.

Step 1: Report skeleton (headings a marker can tick)

  1. Executive summary: one paragraph stating the recommendation up front.
  2. Introduction: purpose, scope, the $900 000\text{\textdollar}900\,000 plant and export goal.
  3. Human resource challenges: workforce transition, skills and supply, global factors.
  4. Financing options: comparison: debenture versus rights issue, with ratios.
  5. Recommendation and implementation.
  6. Conclusion.

Step 2: Human resource challenges (section 3 content)

  • Resistance to change: fear of redundancy from automation; respond with consultation, redeployment to quality control and packing, and retraining (a training and development strategy).
  • Skills and supply: technicians are scarce in regional Tasmania, so consider sponsored skilled visas or partnering with a TAFE for traineeships; offer monetary and non-monetary rewards to retain them.
  • Global factors: export customers impose food-safety standards, so certification training is a cost; global labour costs and competition for skilled workers raise wage pressure.
  • Legal and workplace relations: any change to rosters or duties must comply with the Fair Work framework and the relevant award or enterprise agreement.

Step 3: Quantify the financing choice (section 4 content)

Current gearing:

LiabilitiesEquity=1.2m1.5m=0.8\frac{\text{Liabilities}}{\text{Equity}} = \frac{1.2\text{m}}{1.5\text{m}} = 0.8

Debenture issue of $900 000\text{\textdollar}900\,000 at 7%:

Gearing=1.2m+0.9m1.5m=1.4,Annual interest=0.07×900 000=63 000\text{Gearing} = \frac{1.2\text{m} + 0.9\text{m}}{1.5\text{m}} = 1.4, \qquad \text{Annual interest} = 0.07 \times 900\,000 = 63\,000

Rights issue, 1 new share for every 4 held:

2 000 0004=500 000 new shares,500 000×1.80=900 000\frac{2\,000\,000}{4} = 500\,000 \text{ new shares}, \qquad 500\,000 \times 1.80 = 900\,000

Gearing=1.2m1.5m+0.9m=0.5\text{Gearing} = \frac{1.2\text{m}}{1.5\text{m} + 0.9\text{m}} = 0.5

Comparison points: debt keeps ownership and control, and interest is tax deductible, but it must be repaid regardless of export success and pushes gearing to 1.4; equity has no fixed repayment and lowers gearing to 0.5, but spreads future profit over more shares and dilutes control for holders who do not take up their rights, and dividends are not guaranteed to be cheaper than interest.

Step 4: Recommendation (section 5 content)

Export sales from a new plant are uncertain in the first years (biosecurity risk, exchange rates, new buyers). A fixed $63 000\text{\textdollar}63\,000 interest commitment on top of existing debt raises financial risk just when cash flow is least predictable. Recommend the rights issue, timed with an information memorandum to shareholders, and reassess debt once export revenue is established.

Final answer: Recommend financing the plant with a 1-for-4 rights issue raising $900 000\text{\textdollar}900\,000, which lowers gearing from 0.80.8 to 0.50.5 and avoids $63 000\text{\textdollar}63\,000 a year in fixed interest, while managing staff resistance and skill shortages through consultation, retraining and targeted skilled recruitment.

Common errors students made

NESA did not publish marking feedback (notes from the marking centre) for the 2023 Business Studies exam, so the points below are drawn only from what the marking guideline criteria separate between mark bands. They are not claims about what candidates actually wrote.

  • Answering one side of a two-part command. Several Section II criteria give full marks only when both named parties or factors are covered (for example, both cost and quality, or both the business and consumers, or both staff and management). The lower bands accept "and/or", so a response that deals with only one side is capped.
  • Describing instead of explaining. For the 3-mark "explain" parts, the top mark requires an explanation, while describing the benefit sits a mark lower. Link each point with "this means" or "as a result" to show cause and effect.
  • Counting the wrong number of points. Where two issues or two limitations are required, the guidelines award the upper marks only for two; one well-developed point cannot reach the top band.
  • Weak justification. The "justify" marketing part reserves the top mark for comprehensive support tied to the specific global market; general knowledge of a strategy with little reference to the stimulus business sits two or more marks lower.
  • Business report missing a real recommendation or comparison. In Section III the top band requires a comprehensive comparison of debt and equity and a comprehensive recommendation of one source, presented as a sustained business report. Responses that simply make statements about finance, or only include some report features, fall to the middle or lower bands.
  • Essay without a judgement. In Section IV the top band requires a detailed, well-supported judgement about how far the influences matter, applied to case studies and contemporary issues. Generalised comments about influences sit in the 5 to 8 band.

How to use this paper

  1. Sit the official paper (linked above) under timed conditions: 5 minutes reading, 3 hours writing, using the section times on the cover.
  2. Mark Section I with the answer key in the marking guidelines, and redo any calculation item (ratios, critical path) until you can explain why each wrong option is wrong. Skip the final current ratio item, which NESA flags as unsuitable for exam preparation.
  3. For each Section II part, compare your answer to the criteria band by band and underline the verb; rewrite any part that only reached the "some understanding" level.
  4. Practise the Section III report format with a new hypothetical business (like Question 5 above): headings, an up-front recommendation and figures such as gearing to support it.
  5. Prepare one marketing and one operations case study with contemporary examples, then plan a "to what extent" essay for each in 5 minutes with a clear judgement in the first paragraph.

Use this paper well

  1. Sit the paper under exam conditions (180 minutes, 100 marks).
  2. Mark yourself against the official NESA marking notes.
  3. Compare against the Business Studies hub to find the syllabus dot points this paper tested.

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