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Innovation and Emerging Technologies

Quick questions on Factors affecting innovation success and failure: HSC Design and Technology Innovation and Emerging Technologies

3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.

What are market factors?
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The most common reason innovations fail is that there is no market for them. Market factors include the size of the target market, the level of competition, the timing of entry, and the rate at which consumers adopt the product. An innovation released too early, before users see the need, can fail even when the technology works. The cochlear implant succeeded partly because an ageing, hearing-impaired market was ready for it.
What is judging which factors mattered most?
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The highest-scoring responses do not stop at listing factors. They argue. For your case study, identify the two or three factors that were decisive and justify the ranking with evidence. Factors interact: strong technology with no funding fails; weak technology with brilliant marketing may briefly succeed then collapse.
What is no specific evidence?
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Tie every factor to a concrete detail of your chosen innovation rather than speaking in generalities.

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