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NSWBusiness StudiesQuick questions
Topic 2: Marketing
Quick questions on The role of marketing and the marketing process (HSC Business Studies Topic 2)
13short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is the strategic role of marketing?Show answer
Marketing is the strategic process by which a business identifies customer needs and wants, designs offerings to meet them, and communicates value to the chosen target market - profitably. Its strategic role is to align the business with its market.
What is production, selling and marketing approaches?Show answer
Three approaches describe the orientation a business takes to its market.
What is the seven-step marketing process?Show answer
NESA tests the marketing process as an ordered seven-step model.
What is worked example?Show answer
Bunnings's Tradie Power loyalty program (launched 2024-2025) is a strong example of the full seven-step process.
What is production approach?Show answer
The business focuses on efficient production and assumes customers will buy what is produced if the price is right. Common in commodity industries and in early-industrial-era manufacturing.
What is selling approach?Show answer
The business focuses on persuasion and promotion to shift what has been produced. The product comes first; the customer is convinced.
What is marketing approach?Show answer
The business starts with the customer (research, segmentation, needs analysis) and designs the product and marketing mix to satisfy customer needs profitably. Most contemporary consumer businesses operate under a marketing approach.
What is sWOT analysis?Show answer
Internal strengths and weaknesses (capabilities, resources, brand) versus external opportunities and threats (market trends, competitors, regulation).
What is product life cycle?Show answer
Where the product sits on the introduction-growth-maturity-decline curve. The life cycle stage drives the marketing strategy:
What is listing the seven steps without applying them?Show answer
The marks at the top of the band come from showing the steps in action at a named business.
What is skipping monitoring and controlling?Show answer
It is the most-skipped step in HSC answers. NESA marker feedback flags it most years.
What is treating SWOT as a list rather than an analysis?Show answer
Markers want strengths and weaknesses applied to opportunities and threats - "Bunnings's scale (strength) lets it pursue the trade-segment opportunity (opportunity)".
What is setting vague objectives?Show answer
"Increase sales" is not an objective. "Grow online sales 20 percent year on year" is. :::