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NSWBusiness StudiesQuick questions
Topic 2: Marketing
Quick questions on Influences on marketing and consumer behaviour (HSC Business Studies)
8short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is factors influencing customer choice?Show answer
Marketing only works if it engages the actual decision drivers of the target customer. The syllabus groups those drivers into four buckets.
What is consumer law - the four NESA-named protections?Show answer
NESA explicitly names four consumer law areas you must know.
What is ethical marketing?Show answer
Ethical marketing goes beyond legal compliance. NESA-relevant ethical dimensions include:
What is plan?Show answer
Pick Telstra; discuss the misleading conduct provision and the implied conditions and warranties provision.
What is calling the ACL the Trade Practices Act?Show answer
The TPA was replaced in 2010 by the Australian Consumer Law (and the Competition and Consumer Act 2010 more broadly). Use current names.
What is confusing implied conditions with express warranties?Show answer
Statutory guarantees are non-excludable and operate alongside express warranties. An express warranty cannot strip the statutory ones.
What is treating "price discrimination" as illegal per se?Show answer
It is not. It only becomes illegal when it is unconscionable or substantially lessens competition. Many businesses lawfully price-discriminate (student discounts, off-peak pricing).
What is treating ethics as a synonym for law?Show answer
Ethical marketing goes beyond what the law requires. The distinction matters and is examined. :::