§-Quick questions
NSWBusiness StudiesTopic 2: Marketing
Quick questions on Influences on marketing and consumer behaviour (HSC Business Studies)
3short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is factors influencing customer choice?Show answer
Marketing only works if it engages the actual decision drivers of the target customer. The syllabus groups those drivers into four buckets.
What are consumer law - the four NESA-named protections?Show answer
NESA explicitly names four consumer law areas you must know.
What is ethical marketing?Show answer
Ethical marketing goes beyond legal compliance. NESA-relevant ethical dimensions include:
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