Visual Communication Design flashcards

59 VCE Visual Communication Design cards across 2 modules (23 definitions, 36 key facts, 0 fill-the-gap, 0 formulas). Each session gives you 20 cards, due cards first. Swipe right for easy, left for hard, down for again. Keyboard: Space to flip, 1 to 4 to rate.

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Definition
Analysing visual language and existing design: VCE Visual Communication Design
Define Function
Function is the practical role the design performs, a sign that directs movement, packaging that protects and sells.
Definition
Drawing methods and technical conventions: VCE Visual Communication Design
Define Paraline drawings
Paraline drawings (such as isometric and planometric) keep parallel lines parallel and are useful for showing form with measurable proportions.
Definition
Cultural design and Indigenous protocols: VCE Visual Communication Design
Define Consent and consultation come first
Using or being inspired by Indigenous knowledge requires consulting and gaining the consent of the relevant community, not just an individual.
Definition
Evaluating design concepts against the brief: VCE Visual Communication Design
Define Evaluation in the VCD design process
Evaluation in the VCD design process is the act of judging the extent to which a resolved design solution satisfies the communication need, purpose, audience and context defined in the brief, supported by feedback and evidence, and identifying both strengths and limitations.
Definition
Applying design elements and principles: VCE Visual Communication Design
Define Hierarchy
Hierarchy is the deliberate ordering of visual information so that the audience perceives elements in a planned sequence of importance.
Definition
Methods, media and materials in design: VCE Visual Communication Design
Define Digital methods
Digital methods (vector and raster software, 3D tools) are precise, editable and production-ready.
Definition
Design fields: communication, environmental and industrial: VCE Visual Communication Design
Define Communication design
Communication design is the field of visual communication design concerned with creating messages and information for an audience, using typography, imagery, and the design elements and principles to inform, persuade, identify or guide.
Definition
Pitching design concepts to an audience: VCE Visual Communication Design
Define pitch
A pitch is a structured presentation in which a designer communicates resolved design concepts to an audience, explaining the design decisions and rationale and demonstrating how each concept satisfies the communication need, purpose, audience and context defined in the brief.
Definition
Design thinking: divergent and convergent strategies: VCE Visual Communication Design
Define Divergent thinking
Divergent thinking is the deliberate generation of a wide range of ideas, options or research directions without immediately judging them, used to expand the field of possibilities at the start of each diamond in the design process.
Definition
Presentation formats for resolved design: VCE Visual Communication Design
Define presentation format
A presentation format is the final form in which a resolved design solution is produced and presented, chosen so the audience can see or use the design as it would exist in its real context, for example a printed publication, a digital interface, a physical mock-up or a scale model.