Media flashcards

47 VCE Media cards across 2 modules (11 definitions, 36 key facts, 0 fill-the-gap, 0 formulas). Each session gives you 20 cards, due cards first. Swipe right for easy, left for hard, down for again. Keyboard: Space to flip, 1 to 4 to rate.

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What this deck covers

Unit 3: Media narratives and pre-production (29 cards, 10 dot points)
Unit 4: Media production and issues in media (18 cards, 8 dot points)

Sample cards from this deck

Definition
Defining the specified audience in VCE Media
Define Demographic characteristics
Demographic characteristics are measurable facts: age range, gender, location, education, occupation and income level. These tell you who the audience is in broad terms.
Definition
Audience agency and the media relationship: VCE Media
Define Audience agency
Audience agency is the degree to which audiences can act independently and make their own choices when engaging with the media, including how they select, interpret, share, respond to and create media content. Agency exists on a spectrum from passive reception to active production.
Definition
Media codes: technical, symbolic, written and audio in VCE Media
Define Symbolic codes
Symbolic codes are the meanings carried by what appears within the frame: setting, mise en scene, props, costume, colour, body language and casting. A symbolic code works because audiences share cultural associations, so a single wilting flower can suggest decay.
Definition
Media regulation, ethics and legal issues in Australia: VCE Media
Define Self-regulation
Self-regulation is where industry bodies set and enforce their own codes of practice and handle complaints, common in the press and advertising.
Definition
Media conventions: genre, form and story in VCE Media
Define Story conventions
Story conventions (sometimes called production conventions) are the expected narrative building blocks: an exposition that sets up the world, rising action, a climax, and resolution, along with the expected use of point of view and pacing.
Key fact
Classification and content regulation in VCE Media
Tell me about Purpose
The stated purposes of classification are to protect minors from unsuitable content, to give audiences informed choice, and to reflect community standards about what is acceptable. It is a balance between protecting some audiences and preserving adults' freedom to access lawful content.
Definition
Media representations of people, places and ideas in VCE Media
Define People
People are represented through casting, costume, dialogue, framing and editing. A character framed from below in sharp light reads as powerful; the same person framed from above in shadow reads as diminished.
Key fact
Control of and in the media in VCE Media
Tell me about Control in the media
Control in the media is power over what audiences actually encounter within products and feeds. The phrases of and in the media are deliberate and distinct.
Definition
Narrative and ideology in media texts: VCE Media
Define Ideology
Ideology is a system of values, beliefs and assumptions, often presented as natural or common sense, that underpins how a narrative represents the world. Dominant ideology reflects the values of the most powerful groups in a society and tends to be reinforced rather than questioned.
Key fact
Evaluating the media product against intentions in VCE Media
Tell me about Evaluate against the design, not against taste
The standard for evaluation is your own production design. Your design stated an intention, named a style, codes and conventions, and specified an audience.