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QLDBusiness StudiesQuick questions
Unit 2: Business growth
Quick questions on Marketing mix strategies for a growing business (QCE Business Unit 2)
15short Q&A pairs drawn directly from our worked dot-point answer. For full context and worked exam questions, read the parent dot-point page.
What is from 4Ps to 7Ps?Show answer
The classic 4Ps - product, price, promotion, place - were designed for tangible products. The 7Ps extend the model with three more elements that matter for services.
What is product?Show answer
The bundle of features, benefits and experiences the customer receives. In a service business this includes the core service and the supporting services that wrap it. For a growing business, product development is typically the most critical growth lever.
What is price?Show answer
What the customer pays. Pricing decisions include:
What is promotion?Show answer
How the business communicates with customers. Covered through the promotional mix (advertising, personal selling, sales promotion, publicity/PR, direct marketing, digital/social).
What is place?Show answer
The channels by which the customer accesses the product or service. Direct (own stores, website, sales team), indirect (wholesalers, retailers, channel partners), or hybrid.
What is people?Show answer
The staff who deliver the service. The "people" element matters because service quality is determined by the staff at the customer interface.
What is process?Show answer
The workflow of service delivery. Process design determines:
What is physical evidence?Show answer
The tangible cues that signal service quality. Because services are intangible, customers use physical evidence to predict quality before they buy.
What is integration?Show answer
The seven elements only deliver growth when they reinforce each other. A premium-positioned business needs premium product, premium price, premium promotion, premium-channel place, premium-trained people, premium-quality process and premium physical evidence. A discount-positioned business needs the opposite.
What is worked Australian examples?Show answer
Atlassian (B2B software, knowledge-economy growth).
What is growth-stage decisions?Show answer
Continuous product improvement based on customer feedback; product-line extensions to capture adjacent segments; quality investment to support premium positioning.
What is plan?Show answer
Apply each P with growth-stage thinking.
What is confusing place and physical evidence?Show answer
Place is the channel (where the customer accesses the product). Physical evidence is the tangible cues that signal quality.
What is treating each P in isolation?Show answer
Marks come from integration - showing how the elements support each other.
What is forgetting the growth-stage context?Show answer
A growing business has different mix priorities (investment, awareness-building) from a mature business.